Simply Mac Blog
May 201428

Apple Officially Acquires Beats Audio

by Shane Roberts


CUPERTINO, California—May 28, 2014—Apple® today announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and audio software. As part of the acquisition, Beats co-founders Jimmy Iovine and Dr. Dre will join Apple. Apple is acquiring the two companies for a total of $3 billion, consisting of a purchase price of approximately $2.6 billion and approximately $400 million that will vest over time.

“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Tim Cook, Apple’s CEO. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.”

“I’ve always known in my heart that Beats belonged with Apple,” said Jimmy Iovine. “The idea when we started the company was inspired by Apple’s unmatched ability to marry culture and technology. Apple’s deep commitment to music fans, artists, songwriters and the music industry is something special.”

Iovine has been at the forefront of innovation in the music industry for decades, and he has been an instrumental partner for Apple and iTunes® for more than a decade. He has produced or collaborated with some of the most successful artists in the history of the iTunes Store®, helping make it the world’s number one music retailer. Iovine and Dr. Dre are sound pioneers, artists and entrepreneurs.

Beats Electronics has brought the energy, emotion and excitement of playback in the recording studio back to the listening experience and has introduced an entirely new generation to premium sound entertainment. Beats Music was developed by a team of people who have each spent their entire career in music and provides music fans with an incredible curated listening experience.

“Music is such an important part of Apple’s DNA and always will be,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The addition of Beats will make our music lineup even better, from free streaming with iTunes Radio to a world-class subscription service in Beats, and of course buying music from the iTunes Store as customers have loved to do for years.”

In just five years since launch, the Beats “b” has become the brand of choice in the music and sports worlds, and is the market leader in the premium headphone market. Music superstars including Lady Gaga, Lil Wayne and Nicki Minaj have designed their own customized Beats headphones and speakers. Fashion designers and street artists such as Alexander Wang, Futura and Snarkitecture have collaborated on special limited products, while renowned athletes including LeBron James, Serena Williams and Neymar use Beats as a critical part of their training and game day process. Beats has quickly become part of pop culture in the US and with the acquisition the Beats product lineup will be offered in many more countries through the Apple Online Store, Apple’s retail stores and select Apple Authorized Resellers.

Subject to regulatory approvals, Apple expects the transaction to close in fiscal Q4.

Formally established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics (Beats) comprises the Beats by Dr. Dre family of premium consumer headphones, earphones, and speakers as well as patented Beats Audio software technology and streaming music subscription service Beats Music. Through these offerings, Beats has effectively brought the energy, emotion and excitement of playback in the recording studio to the listening experience and has introduced an entirely new generation to the possibilities of premium sound entertainment.

Beats Music is a subscription streaming music service that focuses on providing a personalized music experience for each user through a unique blend of digital innovation and musical passion. Programmed by a trusted team of well-respected music experts with over 300 years of experience across all genres, Beats Music delivers the right music for any situation, any time, and any preference, personalized to your tastes. The result is an artist-friendly digital music service that does more than simply offer access to music, but one that establishes an emotional connection to it as well.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

May 201428

WWDC is almost here

by Shane Roberts


One of the most exciting days of the year for any Apple fan is the first day of WWDC. Every year on the first day of WWDC, Apple’s CEO Tim Cook gives a keynote address discussing some changes that Apple is bringing to their ecosystem.

Through the years WWDC has been the stage for many of Apple’s largest announcements. Lets run down some of them…

In 2007,  Steve Jobs showed off a feature-complete beta of Mac OS X Leopard, arguably the most feature packed OS X update.

In 2008, announcements at the keynote included the App Store for iPhone and iPod Touch, a subsidized iPhone 3G, iPhone OS 2.0, and Snow Leopard.

In 2009, announcements at the keynote included the release of the iPhone OS 3.0 software announced to developers in March, the new 13″MacBook Pro, updates to the 15″ and 17″ MacBook Pros, and the new iPhone 3GS.

In 2010, Steve Jobs announced the iPhone 4 and the renaming of iPhone OS to iOS. The FaceTime and iMovie apps for iPhone applications were also announced.

In 2013,  Apple unveiled a redesigned model of the Mac Pro, AirPort Time Capsule, and AirPort Extreme as well as updated models of the MacBook Air. Apple also showcased OS X Mavericks, iOS 7, iWork for iCloud and a new music streaming service named iTunes Radio.

There have been some very exciting announcements through the years at WWDC. MacWorld used to have a ton of exciting announcements, including the initial iPhone unveiling, but everything else has fallen to WWDC or dedicated media events for announcements since Apple has pulled their affiliation with MacWorld.

Apple will be live streaming the event on their website and Apple TV, next Monday at 10am PDT. Live streaming video requires Safari 4 or later on OS X v10.6 or later; Safari on iOS 4.2 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later.

May 201427

All you can read Marvel comics w/ Marvel Unlimited for iOS

by Shane Roberts

Marvel Unlimited iOS App

With the popularity of comic book movies being at an all-time high, especially with the release of Captain American, Spider-Man 2, and X-Men this summer, people may want to get some more of the backstory of these characters in the movies.

If you want to truly get immersed into the Marvel universe, the Marvel Unlimited app is the way to go. It is basically Netflix for Marvel comics. The app itself is free, but you have to pay a subscription fee of either $10 a month or $70/year. Once you’re signed up, it’s all you can read comic book time. Whether it is Spider-Man, Iron Man, the Avengers, whatever your preference is you can dive in and enjoy. You can enjoy comics from back in the early days of Marvel, all the way up to just a couple of months ago!

The app itself is rather easy to use. As you see in the GIF below, you can setup the app to recognize your tap or swipe and the app will automatically move to the next panel in the story to make it easy to follow.



You can search the catalog by character, series or event, and there are even comics that have audio built into them.

The Marvel Unlimited apps is available for iPad, iPhone, and you can also login on your computer and continue reading your favorite comics there!

May 201420

Apple prototype collector discusses his collection

by Shane Roberts

Courtesy of

Apple is always rumored to be creating something different and revolutionary. While Apple has released some of the most iconic products ever, the items that they have tested and prototyped may be just as interesting.

There is a gentleman out there that tracks down and collects these rare prototypes that Apple tests out. Henry Plain is that collector, and he was interviewed by He discussed his interest in these prototypes and  his collection more in-depth.

What’s in Plain’s amazing Apple menagerie? Transparent versions of the Macintosh SE and PowerBook 140. A Mac mini with a built-in iPod dock. Prototypes of the Twentieth Anniversary Macintosh (TAM), the Power Mac G4 Cube and iDevices too numerous to mention.

Plain can claim that he is the only person to own certain models of Apple computers, including a PowerBook…

I have the only transparent PowerBook 140 in the world, I believe. I’ve seen pictures of a PowerBook 170 that was also clear but have never seen or found anything else on a transparent PowerBook 140. It’s an awesome machine, in perfect condition, and the fact it’s clear just makes it out-of-this-world cool.

If this guy can get his hands on some prototype iPhones or iPads, those would be the crown jewels of any collection.

Go check out the whole interview, it’s a good read! 

May 201419

Own a piece of Apple History

by Shane Roberts

Apple Rainbow Logo signs going to auction

Courtesy of Cult of Mac

One of the most iconic versions of the Apple logo can be yours to own, kinda. At the Apple headquarters in Cupertino used to hang some fiberglass or styrofoam rainbow Apple logo signs. Well, those signs have found their way to the auction block, and could go for as high as $15,000.

Apple changed out this logo in 1997 when they switched to the monochromic Apple logo.

Check out the whole story from!

May 201415

Apple Releases Mac OS 10.9.3 Update

by Shane Roberts


Apple has released the latest update to Mavericks, putting us now at 10.9.3.

The OS X Mavericks 10.9.3 Update is recommended for all Mavericks users. It improves the stability, compatibility, and security of your Mac. 
This update: 

- Improves 4K display support on Mac Pro (Late 2013) and MacBook Pro with 15-inch Retina Display (Late 2013) 
- Adds the ability to sync contacts and calendars between a Mac and iOS device using a USB connection 
- Improves the reliability of VPN connections using IPsec 
- Includes Safari 7.0.3 

For detailed information about this update, please visit: 
For detailed information about the security content of this update, please visit:

Now just under three weeks until WWDC, it will be interesting what route Mavericks takes over the coming weeks.

To update your Mac, just head to software update!

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