Tracking the sales of Apple’s iPhone gives insights into consumer preferences and technology trends. Over the years, various models of the iPhone have dominated the market, reflecting the evolving demands of users. Apple’s introduction of the iPhone transformed the mobile phone industry, setting a standard for smartphones. With each subsequent model, from the earlier iPhones to the newer generation, sales figures have often been a reliable indicator of a model’s success and its resonance with the public.
The iPhone 6 series holds the title for the highest number of units sold historically, signifying its widespread appeal and market impact at the time of its release. This model, alongside successors such as the iPhone 11 and more recent iPhone 14 Pro and Pro Max, illustrates the trajectory of iPhone’s success. Apple’s strategy of introducing advanced features like dual cameras, Retina displays, and more powerful processors has played a significant role in driving sales. These innovations cater to the consumer’s desire for high-quality graphics, better user security, and improved overall phone performance.
What Was the Best-Selling iPhone?
As of 2025, the iPhone 6 and iPhone 6 Plus (2014) remain the best-selling iPhone models of all time, with over 220 million units sold worldwide (source: Accio, SmartBuy Alibaba).
š Why the iPhone 6 Was So Successful
The iPhone 6 series marked a major turning point for Appleās smartphone lineup. Hereās why it dominated sales:
- Larger Display Sizes:
It was the first time Apple offered a big-screen iPhone ā 4.7 inches for the iPhone 6 and 5.5 inches for the 6 Plus ā appealing to users who wanted more screen space. - Sleek, Modern Design:
The iPhone 6 introduced a thinner, rounded aluminum body that looked and felt more premium than previous models. - Apple Pay Debut:
It was the first iPhone to support Apple Pay, marking Appleās entry into mobile payments. - Global Expansion:
Appleās growing presence in China and emerging markets significantly boosted sales. - Strong Upgrade Cycle:
Many users upgraded from the smaller iPhone 5/5s, making this one of the biggest upgrade waves in Appleās history.
š Other Top-Selling iPhones
According to 2025 sales analyses (sources: HistoryTools, iTMunch), here are the top 5 best-selling iPhones ever:
| Rank | iPhone Model | Release Year | Estimated Units Sold |
|---|---|---|---|
| š„ 1 | iPhone 6 / 6 Plus | 2014 | ~220 million |
| š„ 2 | iPhone 6s / 6s Plus | 2015 | ~124 million |
| š„ 3 | iPhone 7 / 7 Plus | 2016 | ~78 million |
| 4 | iPhone 11 | 2019 | ~71 million |
| 5 | iPhone XR | 2018 | ~65 million |
š Why Newer iPhones Havenāt Surpassed It
While newer models like the iPhone 11 and iPhone 13 have been massive hits, none have matched the perfect storm of factors that made the iPhone 6 a record-breaker:
- The smartphone market was still expanding rapidly in 2014.
- Competition was less fierce than today.
- Appleās user base was growing exponentially.
- Many users upgraded at once due to the larger screen size.
š” Fun Fact
If the iPhone 6 series were a standalone company, its 220 million units sold would make it one of the best-selling consumer electronics products in history, rivaling the PlayStation 2 and Nintendo DS.
ā Summary
- Best-selling iPhone ever:Ā iPhone 6 / 6 Plus
- Units sold:Ā ~220 million
- Released:Ā 2014
- Key reasons for success:Ā Larger screens, modern design, Apple Pay, and global expansion
Key Takeaways
- The iPhone’s evolution mirrors consumer trends and advances in technology.
- Historically, models like the iPhone 6 series achieved notable sales milestones.
- Apple continues to introduce models with features that drive consumer demand.
Historical Best Sellers and Market Impact
In the dynamic smartphone market, certain iPhone models have set the bar for sales and success.
Performance of Previous Generations
The iPhone 6 series holds the record as the most sold iPhone model, with sales reaching over 222 million units. It led the way not only for Apple but also set new trends for smartphone design and functionality. The iPhone 11 closely followed and went on to sell over 100 million units, signifying its popularity. Counterpoint Research, an industry analyst firm, often cites these models when discussing peak sales performance in the sector. These models achieved a level of success that defined what it means to be the best iPhone for most people.
Comparison with Competitors
Apple’s historical success with iPhone sales is evident when compared with Samsung, its closest competitor. In 2023, Apple overtook Samsung as the worldās smartphone leader, with a market share of 20%. This was due in part to the popularity of the iPhone 11 as well as the continued interest in new models, such as the iPhone 13 and its variants, including the iPhone 13 Mini, the iPhone 14, and the pinnacle of their lineup at the time, the iPhone 14 Pro Max. While Samsung’s Galaxy series has also been popular, iPhones have seen repeated success that solidifies their place at the top of the smartphone market.
Recent and Upcoming Models
The iPhone 15 series stands as the latest innovation in Apple’s smartphone lineup, boasting significant advancements in technology and design. This section highlights the specific features and consumer trends associated with the recent and upcoming iPhone models.
Advancements in iPhone 15 Lineup
The iPhone 15, iPhone 15 Pro, and iPhone 15 Pro Max come equipped with the new A17 Pro chip, offering faster performance than their predecessors. These models also feature IOS 17, bringing enhanced software support to users. They share a refreshed design with a sleek build and lighter frames, all supporting a USB-C port for quicker charging. The iPhone 15 Plus caters to those seeking a larger screen without compromising on quality.
- Camera: The Pro models boast improved camera systems with a new telephoto lens, allowing for sharper and more dynamic photos.
- Battery: Users can expect longer battery life thanks to more efficient chips and energy-saving software updates.
- Features: The Dynamic Island is a unique design element that provides an interactive area for notifications and activities.
Evolving Consumer Preferences
Consumer trends show a gravitation towards smartphones that blend high-end specs with affordability. The best budget iPhone now is the new iPhone SE, which is updated with an A15 Bionic processor, making it a favorite for its balance of price and performance.
- Affordable Options: While the Pro models satisfy those seeking top-tier features, the basic iPhone 15 and the updated iPhone SE offer a more affordable entry point without sacrificing quality.
- Specs and Privacy: Customers prioritize robust specs along with strict privacy policies, which Apple addresses across its iPhone 15 series.
- RAM and Performance: With more RAM, these phones are able to handle intensive tasks smoothly, meeting the demands for multitasking and high-performance gaming.
