Apple TV continues to offer a variety of pricing options in 2025, catering to different consumer needs. The Apple TV+ streaming service currently costs $9.99 per month after a free 7-day trial, putting it on par with Hulu’s ad-supported plan. Apple also offers a bundle option that combines Apple TV+ with other Apple services for $19.95 per month, providing value for those invested in the Apple ecosystem.
For those interested in the hardware side, the Apple TV 4K device comes with additional benefits. Purchasing a new Apple TV 4K grants three months of Apple TV+ for free, adding extra value to the hardware investment. The device supports 4K Dolby Vision and HDR10+, making it a premium option for viewers who prioritize picture quality.
Smart shoppers can find deals on both the service and devices through authorized retailers like Best Buy and Target. These promotions occasionally include extended free trials beyond the standard 7-day period, allowing consumers to test the service before committing to a subscription.
How Much Does Apple TV+ Cost in 2025?
In 2025, Apple TV+ is priced at $9.99 per month in the United States. This is the standard subscription fee after Apple raised the price from $6.99 in late 2023. Despite the increase, Apple TV+ remains one of the most affordable options in the premium streaming space—especially considering its exclusive, high-quality content and ad-free experience.
Free Trial: Try Before You Buy
If you’re new to Apple TV+, you can still take advantage of the 7-day free trial. This gives you a full week to explore the platform and check out hit shows like Ted Lasso, Severance, and Foundation before committing to a subscription. If you buy a new Apple device—such as an iPhone, iPad, Mac, or Apple TV—you’ll also get 3 months free, but you must redeem this within 90 days of activation.
Apple One: Bundle and Save
For those deep in the Apple ecosystem, Apple One bundles can offer serious savings. These plans include Apple TV+ alongside services like Apple Music, Apple Arcade, iCloud+, and more. Here’s what Apple One costs in 2025:
- Individual Plan: $19.95/month
Includes Apple TV+, Apple Music, Apple Arcade, and 50GB of iCloud+ storage. - Family Plan: $25.95/month
Supports up to six family members with Apple TV+, Apple Music, Apple Arcade, and 200GB of iCloud+ storage. - Premier Plan: $37.95/month
Adds Apple News+, Apple Fitness+, and 2TB of iCloud+ storage on top of everything in the Family Plan.
If you’re already using multiple Apple services, the Premier bundle gives you the most value—especially for families.
Student Deal: A Hidden Gem
Students still get the best deal. If you sign up for the Apple Music Student Plan—which costs $5.99 per month—you’ll get Apple TV+ free, included with your subscription. That’s a massive bargain if you’re eligible.
Sharing with Family
Apple TV+ supports Family Sharing with up to five additional people, meaning six people in total can watch using one subscription. Each person can have their own personal recommendations, watchlists, and streaming preferences. This makes the $9.99 price tag even more cost-effective if you’re sharing it with others.
Where Can You Watch Apple TV+ in 2025?
Apple TV+ is available on a wide range of devices, not just Apple products. As of February 2025, Android users can now download the official Apple TV app, giving them access to the entire streaming catalog. You can also stream on:
- iPhone, iPad, iPod touch
- Mac and Apple TV hardware
- Smart TVs (Samsung, LG, Sony, Vizio, and others)
- Roku and Amazon Fire TV devices
- PlayStation and Xbox consoles
- Chrome and Firefox browsers
- Android phones and tablets (new in 2025)
Is Apple TV+ Worth the Price?
For $9.99 a month, Apple TV+ offers a library packed with original series, films, and documentaries. Unlike competitors that rely heavily on licensed content, Apple TV+ focuses on exclusive programming, and nearly everything is in 4K HDR with Dolby Atmos sound. Shows like The Morning Show, For All Mankind, and Silo are critical favorites, and new titles are constantly being added.
With no ads, generous family sharing, and a growing list of must-watch exclusives, Apple TV+ is a solid choice in 2025—whether you’re going solo or bundling through Apple One.
To Sign up for Apple TV+ you can start with your trial here: https://tv.apple.com/channel/tvs.sbd.4000
Key Takeaways
- Apple TV+ costs $9.99 monthly after a 7-day free trial, with bundle options available for additional savings.
- Hardware purchases of Apple TV 4K include three months of free Apple TV+ service and support premium 4K viewing formats.
- Special promotions through authorized retailers can extend free trial periods beyond the standard offering.
Understanding Apple TV Pricing and Options
Apple TV offers a range of hardware and subscription options to meet different streaming needs and budgets. The ecosystem includes both physical Apple TV devices and the Apple TV+ streaming service, each with distinct pricing structures and features.
Current Apple TV Models and Their Features
Apple currently offers two main Apple TV hardware models: the Apple TV 4K and the Apple TV HD. The Apple TV 4K (2023 model) comes in two storage configurations: 64GB priced at $129 and 128GB at $149. This model features the powerful A15 Bionic chip, delivering exceptional performance for gaming and streaming.
The 4K model supports Dolby Vision, HDR10+, and Dolby Atmos sound for immersive entertainment. Its redesigned Siri Remote includes USB-C charging and improved navigation.
Apple TV HD remains available at $149 but offers fewer features compared to the 4K version. It supports 1080p resolution without the advanced HDR formats or Dolby Atmos capabilities.
Both devices run tvOS, Apple’s dedicated TV operating system that provides access to thousands of apps including Netflix, Disney+, Hulu, and Amazon Prime Video.
Comparing Apple TV to Competing Streaming Devices
When compared to competitors, Apple TV devices are positioned as premium options. Roku devices start around $30 for basic models and top out at $100 for the Roku Ultra, making them significantly less expensive than Apple TV.
Amazon Fire TV Stick 4K costs approximately $50, while the more advanced Fire TV Cube runs about $120. Google TV devices like Chromecast with Google TV are priced around $50-70.
What distinguishes Apple TV is its seamless integration with other Apple products. Users can easily share content from iPhones or iPads to their TV, use their Apple Watch as a remote, or control smart home devices through HomeKit.
The Apple TV interface is notably cleaner with fewer ads than competitors. Performance is also superior, with the A15 chip outpacing most competing devices, especially for gaming through Apple Arcade.
Apple TV+ Subscription Costs and Benefits
Apple TV+ costs $9.99 per month as of February 2025. This subscription provides access to Apple’s growing library of original content including popular shows like “Ted Lasso,” “The Morning Show,” and “Severance.”
Unlike Netflix or Disney+, Apple TV+ focuses exclusively on original programming rather than licensed content. The service offers 4K streaming, Dolby Vision, and Dolby Atmos support on compatible devices and allows up to six family members to share one subscription through Family Sharing.
Apple TV+ can be accessed through the Apple TV app available on Apple devices, smart TVs from Samsung, LG, Sony, and Vizio, streaming devices like Roku and Amazon Fire TV, and gaming consoles including PlayStation and Xbox.
For broader service access, Apple One bundles combine Apple TV+ with other services. The Individual plan ($19.95/month) includes Apple Music, Apple TV+, Apple Arcade, and iCloud+ with 50GB storage. Family ($25.95/month) and Premier ($34.95/month) plans offer additional benefits.
Available Discounts and Offers
New users can try Apple TV+ with a 7-day free trial before committing to a monthly subscription. Apple occasionally extends this to 30 days during special promotions.
Purchasing a new Apple device (iPhone, iPad, Mac, or Apple TV) typically includes three free months of Apple TV+. This offer must be redeemed within 90 days of device activation.
Students with an Apple Music student subscription ($5.99/month) receive Apple TV+ at no additional cost—a significant saving for eligible users.
Annual subscription options provide modest savings compared to monthly payments. The yearly plan costs approximately $99, saving subscribers about $20 compared to paying monthly.
Some mobile carriers and cable providers partner with Apple to offer bundled deals. For example, T-Mobile includes Apple TV+ in certain unlimited plans, while Verizon offers various Apple One bundles with select wireless packages.
Frequently Asked Questions
Apple TV pricing encompasses both the streaming service Apple TV+ and the physical Apple TV device. Many consumers have questions about costs, models, and special offers when considering this entertainment option.
How much is the monthly subscription for Apple TV+?
Apple TV+ costs $6.99 per month as a standalone subscription. This gives viewers access to Apple’s original content library of TV shows, movies, and documentaries.
The service also offers an annual plan priced at $69.99, which provides a small discount compared to paying monthly.
Apple TV+ can be shared with up to five family members through Family Sharing at no extra cost.
What are the costs associated with different Apple TV models?
The Apple TV HD (32GB) was previously available for $149 but has been discontinued in favor of newer models.
The Apple TV 4K comes in two storage options: 64GB for $129 and 128GB for $149. These prices represent a reduction from previous generations.
The 128GB model includes an ethernet port, while the 64GB model is Wi-Fi only.
Does the price of Apple TV 4K differ from previous generations?
Yes, the current Apple TV 4K models are priced lower than previous generations. The 2022 models start at $129, down from $179 for the 2021 version.
Reports suggest a new Apple TV 4K model is expected in 2025 with potentially even lower pricing to increase market competitiveness.
The price reduction strategy appears aimed at making Apple TV more accessible to consumers compared to less expensive streaming devices from competitors.
What are the prices for additional Apple TV channels subscriptions?
Beyond Apple TV+, users can subscribe to premium channels through the Apple TV app with varying prices: HBO ($14.99/month), Showtime ($10.99/month), and Starz ($8.99/month).
Sports packages like NBA League Pass ($28.99/month) and MLB.TV ($24.99/month) are also available as add-ons.
Apple TV also offers bundles with Apple Music, Apple Arcade, and iCloud storage through Apple One, starting at $16.95/month for individuals.
Are there any promotions or free trials available for Apple TV+?
Apple offers a 7-day free trial for all new Apple TV+ subscribers. After the trial period, the standard subscription fee applies.
Purchasers of new Apple devices (iPhone, iPad, Mac, or Apple TV) receive three months of Apple TV+ for free.
Some mobile carriers and credit card companies partner with Apple to offer extended free trials or discounted subscriptions to their customers.
How does Apple TV+ pricing compare with other streaming services?
Apple TV+ ($6.99/month) is less expensive than Netflix’s Standard plan ($15.49/month) and Disney+’s ad-free tier ($13.99/month).
The lower price reflects Apple TV+’s smaller content library, which focuses exclusively on original programming rather than licensed content.
Apple TV+ delivers high-quality 4K HDR content at its base price, while some competitors charge premium rates for similar video quality.
