New Apple TV 4K Launch Info: Possible June 2024 Release

Owen Woods

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While there’s no official word on a new Apple TV, industry insiders suggest the tech giant could launch an upgraded model in 2024. Let’s break down the rumors:

The Potential Release of a New Apple TV in 2024

Possible Release Window

  • First-Half 2024: In January 2023, Mark Gurman (Bloomberg) suggested a new Apple TV could arrive within the first six months of 2024. This aligns with a possible announcement during the WWDC keynote in June.
  • We haven’t seen a new Apple TV device since the 4K 3rd Gen was announced on October 18, 2022 and released on November 4, 2022. It has been a long while so this 4th Generation 4K device is long overdue.

Potential Upgrades

Here’s what we may see in a new Apple TV 4K:

  • Faster Chip: Likely an upgrade from the current A15 to a more powerful processor. This would boost performance and enable even smoother 4K streaming experiences and gaming.
  • Improved Design: While the minimalist design language is likely to stay, Apple may refine the device’s looks and dimensions.
  • Other Enhancements: There’s potential for minor upgrades like more storage and better thermal management. However, don’t expect revolutionary changes.

Reasons to Consider Waiting

  • Current Offering is Strong: The newest Apple TV 4K models (late 2022) are powerful and feature-rich, making them excellent media streaming devices. If you haven’t upgraded recently, waiting might be wise.
  • Potential Cost Savings: Older Apple TV models tend to see discounts when a new release arrives.

Rumor vs. Reality

Release DateFirst-half of 2024Plans could change, and Apple often announces products outside of expected release windows.
ChipUpgraded processorThe degree of improvement is uncertain. It may be incremental.
DesignPotential refinementsDon’t expect drastic design changes, as Apple favors subtle updates.
Other FeaturesPossible improvements to storage, etc.Likely minor, with no revolutionary changes expected.

Important: Remember that these are rumors. Until Apple makes an official announcement, nothing is confirmed. It’s best to keep an eye on reliable tech news sources for any updates or leaks.

The New 2024 Apple TV 4K (4th Gen)

FeatureRumored DetailsSource
Release DateJune 2024* (unofficial)Ming-Chi Kuo (analyst)
ProcessorFaster A-series chip (A16 or A17 Pro)Bloomberg, MacRumors
StorageIncreased storage options (up to 512GB)MacRumors
ResolutionSupport for 8K video streamingBloomberg (unlikely)
GamingImproved gaming capabilitiesBloomberg (vague)
DesignSimilar design to current modelBloomberg
Price$149 – $199(unconfirmed)
Other FeaturesEnhanced smart home integration, exclusive content deals, more streamlined interfaceMacRumors (speculative)
*Or Sooner

Important Notes:

  • These are just rumors and have not been confirmed by Apple.
  • Some features, like 8K support, are considered unlikely.
  • The actual details of the new Apple TV 4K may be different from these rumors.

New Features

Apple’s newest 4K TV device will likely features an A16 or A17 series chip so expect a processing boost over any other Apple TV device right away. We’re also looking at increased storage size to 512GB, possibly lighter weight due to a change in the cooling design, and some upgrades to the user interface. Overall, however, most of the upgrades point to more of a “refresh” than a revolutionary device. And 8K support, which has been long rumored, will likely be held for the next device release.

ChipA16 / A17 Series Bionic
HDR SupportHDR10+
Storage Options512GB
Release Date2nd Quarter 2024

Users can expect a user-friendly interface that seamlessly integrates with Apple’s ecosystem. The Siri Remote received its own tweaks, ensuring navigation is as intuitive as ever. With a starting price that’s been adjusted to attract a wider audience, the latest Apple TV 4K model is positioned to be a hit in households across the globe.

Design and Build

Apple TV 4K
Apple TV 4K

The latest Apple TV 4K model showcases an evolution in design, offering a sleeker form factor and updated connection ports to enhance user experience.

Aesthetics and Dimensions

The current Apple TV 4K sports a compact and minimalist look, maintaining Apple’s love for simple yet elegant design. Its dimensions are precise, featuring a more slender profile that makes it less obtrusive when placed next to your television or tucked away. Although exact measurements have not been publicly released, its size reduction is noticeable compared to previous models, falling in line with modern design trends of devices being as space-efficient as possible.

Connections and Ports

Connectivity is key for any streaming device, and the new Apple TV 4K delivers with crucial updates. It boasts the latest HDMI 2.1 port, which supports high refresh rates and enhanced video quality, essential for 4K content. Users will find a more versatile USB-C port, an upgrade that offers faster data transfer speeds and better power management. The device also includes an Ethernet port to ensure a stable wired network connection for uninterrupted streaming. These ports are strategically placed, allowing for easy access and cable management.

Technical Specifications

FeatureRumored SpecificationsSource
Release DateFirst half of 2024 (unofficial)Ming-Chi Kuo (analyst)
ProcessorFaster A-series chip (A16 Bionic or even A17 Pro)Bloomberg, MacRumors
Storage32GB, 64GB, 128GB, 256GB, 512GB (increased options)MacRumors
ResolutionUp to 4K HDR, potential 8K support (unlikely)Bloomberg
HDR FormatsDolby Vision, HDR10, HDR10+, HLG
AudioDolby Atmos support
ConnectivityWi-Fi 6E (possible upgrade), HDMI 2.1Bloomberg
BluetoothBluetooth 5.3 (possible upgrade)
Operating SystemtvOS 17.2 (with revamped Apple TV app)
RemoteSiri Remote (possibly with minor tweaks)
DesignSimilar design to current modelBloomberg
Other FeaturesEnhanced smart home integration, exclusive content deals, more streamlined interface (speculative)MacRumors

Important Notes:

  • These are just rumors and have not been confirmed by Apple.
  • Some features, like 8K support, are considered unlikely.
  • The actual technical specifications of the new Apple TV 4K may be different from these rumors.

The latest Apple TV 4K is defined by its cutting-edge performance, ample storage choices, and robust connectivity capabilities, setting new standards for media players.

Processor and Performance

The previous generation Apple TV 4K had a A15 Bionic chip, and the new one promises to go up from there. Most expect Apple to be launching with an A16 Bionic chip but will Apple shock everyone with an A17 series? It’s not likely, but possible. Either way the chip upgrade will be a significant boost to the device’s capabilities. This powerful processor ensures swift and seamless CPU performance, enabling users to enjoy their content with minimal loading times. In terms of graphics, the A16’s GPU performance is top-notch, providing a smooth, immersive visual experience for games and videos alike.

Storage Options

Users are expected to have two choices when it comes to storage: 256GB will likely be the base offering, which is ample for most streaming needs. For those who need more capacity, a 512GB storage option will be made available. This is particularly useful for downloading and storing a large number of apps or games.

Connectivity and Networking

The device will support Wi-Fi 6e (802.11ax) with 2×2 MIMO, offering faster and more stable wireless internet connections. For those who prefer wired networks, there is an option that includes Gigabit Ethernet, ensuring high-speed and reliable internet. Both models boast built-in power supply and HDMI 2.1, catering to a variety of setups and user preferences.

Content and Services

The new Apple TV 4K is designed to serve as a central hub for a variety of content and services, from streaming popular shows and music to enjoying immersive gaming experience.

Streaming Platforms

The device offers seamless access to well-known streaming platforms like Netflix, Hulu, and Amazon Prime Video. Whether it’s the latest movies or binge-worthy series, viewers can enjoy them in stunning HDR (High Dynamic Range) and Dolby Vision, which enhance the picture quality with more clarity and vibrant colors. The support for Dolby Atmos means the sound is just as impressive as the visuals, providing an immersive audio experience that brings movies and shows to life.

Apple Ecosystem Integration

Integration with the Apple ecosystem is a standout feature. Subscribers to Apple TV+ have their pick of Apple’s original content, all readily available on the platform. Apple Music users can stream millions of songs, and with AirPlay, they can share content from their Apple devices directly to the TV. The Apple TV 4K acts as a central point for various services such as iCloud, allowing the family to view photos and videos together on the big screen.

Gaming and Entertainment

Gaming takes a front seat with Apple Arcade, offering a growing library of games that range from casual to more complex titles aimed at serious gamers. The integration of Apple Arcade with the Apple TV 4K allows for a smooth gaming experience, suitable for all age groups and skill levels. The Apple TV’s performance upgrades ensure that games look and run better, with faster load times and more responsive gameplay.

Compatibility and Support

High Dynamic Range Formats

The latest Apple TV 4K brings vivid, lifelike colors to your screen with support for both HDR10+ and Dolby Vision. These are advanced HDR formats that enhance picture quality, making bright areas of the screen brighter and dark areas darker.

  • HDR10+: Automatically optimizes picture quality for each scene.
  • Dolby Vision: Offers incredible brightness, contrast, and colors through dynamic metadata.

Audio and Visual Support

Content on Apple TV 4K sounds as great as it looks, with support for immersive audio formats, including Dolby Digital Plus. This creates a detailed sound environment that complements the stunning visuals on screen.

  • Dolby Digital Plus: An advanced surround sound audio technology designed for high-definition entertainment — provides a more intense and realistic audio experience.
  • Audio Passthrough: Apple TV 4K can send audio in its raw form to home theater systems and soundbars, supporting a full spectrum of sound formats.

With the inclusion of these technologies, the Apple TV 4K is a complete package for both audiophiles and movie enthusiasts looking to enjoy their favorite content with the best visual and audio experience.

Pricing and Availability

The latest iteration of Apple TV 4K is expected to have options based on memory size and network connectivity, so the pricing will be tiered. Right now the thinking is the lower-tier pricing will be $149 and the upper tier will be $199, but Apple hasn’t confirmed anything yet.

There’s a lot of competition in this space but Apple has carved out its own nice of loyal users and many are due for an upgrade, so while the price does seem a little steep for a streaming device, it’s possible that it sells well at that range.

Apple does also have a wildcard in its pocket when it comes to Apple TV+ service. Currently, you get 3 months free when you buy an Apple device. We would expect that offer to be extended to the new Apple TV 4K 4th gen as well.

  • Starting Price: $149-$199
  • Included: Siri Remote
  • Release Date: First Half 2024
  • Storage Upgrades: 512GB

With its attractive pricing and state-of-the-art features, Apple’s endeavor is to balance affordability with performance. This approach caters to consumers looking for premium home entertainment without the premium cost, carving out a space where high-end technology can be both accessible and desirable.


This section dives into the distinctive features and performance of the latest Apple TV 4K compared to previous models and competing products.

Against Previous Models

The 2022 Apple TV 4K brought significant enhancements over its predecessors with its more powerful A15 Bionic chip. Former models, like those running the A12 Bionic, experienced a leap in processing capability. Specifically, the next-generation Apple TV not only became faster but also more energy-efficient. Here’s a quick comparison:

FeatureApple TV HD (Previous)2022 Apple TV 4K2024 Apple TV 4K
ProcessorA12 BionicA15 BionicA16 Bionic
Storage OptionsUp to 32GBUp to 128GBUp to 512GB
Video OutputUp to 1080p HDRUp to 4K HDRUp to 4K HDR
Connectivity OptionsWi-Fi, EthernetWi-Fi, Optional EthernetWi-Fi 6E

With Competing Products

When pitting the 2024 Apple TV 4K against the likes of Amazon Fire TV Cube, Roku Streaming Stick 4K, and Chromecast with Google TV, it stands out for its integration into the Apple ecosystem and cutting-edge hardware:

  • Amazon Fire TV Cube is a voice-controlled device that offers 4K streaming and doubles as an Alexa smart speaker.
  • Roku Streaming Stick 4K provides access to numerous streaming services at an affordable price.
  • Chromecast with Google TV features a Google Assistant and a tailored interface based on individual viewing habits.

Comparing streaming features:

DeviceProcessorStorageResolutionVoice ControlUnique Feature
2024 Apple TV 4KA16 BionicUp to 512GBUp to 4K HDRSiriDeep Apple ecosystem integration
Amazon Fire TV CubeHexa-core16GBUp to 4K Ultra HDAlexaSmart speaker capabilities
Roku Streaming Stick 4KQuad-coreUp to 4KYesAffordable option
Chromecast with Google TVQuad-core8GBUp to 4K HDRGoogle AssistantPersonalized recommendations

The choice between these devices often comes down to user preference on ecosystem, budget, and specific features they value most.