Good news for fans of the hit comedy series! The beloved show about an American football coach in England is making a comeback. Apple TV+ has officially announced that ‘Ted Lasso‘ will return for a fourth season, with Jason Sudeikis reprising his role as the title character.
The announcement came on March 14, 2025, ending much speculation about the future of the award-winning series. While details remain limited, one interesting change is that a key role has been recast for the new season, reportedly due to football proficiency concerns. Fans may need to wait until late 2025 or early 2026 for the premiere, as production is expected to begin in early 2025.
What’s Happening With Ted Lasso Season 4?
After months of speculation and an emotional Season 3 finale, Ted Lasso is officially coming back for Season 4—but it’s not exactly the return fans might have expected. Apple has confirmed the series is continuing, with Jason Sudeikis back as Ted. However, the new season marks a bold new chapter that shifts the show’s familiar game plan.
A New Team, A New Direction
Season 4 will reportedly focus on Ted Lasso coaching a women’s football team, ushering in a fresh storyline that branches off from the traditional AFC Richmond setup. This pivot opens the door for a new ensemble cast, while still holding onto the emotional DNA of the original show.
It’s a risky but exciting move: expanding the world of “Ted Lasso” while giving the core story of Ted, Beard, Roy, and others room to evolve—or perhaps, step back. It’s not just a spinoff; it’s a reimagining within the same universe, keeping the optimism, quirky humor, and emotional moments the show is loved for.
Which Characters Are Returning?
While the door isn’t closed for fan favorites, the cast lineup is changing. Jason Sudeikis will remain front and center. Brett Goldstein (Roy Kent), Hannah Waddingham (Rebecca), Jeremy Swift (Higgins), and possibly Juno Temple (Keeley) are expected to return, although negotiations are still ongoing.
Phil Dunster’s Jamie Tartt might be absent this time around, with reports of scheduling conflicts. Meanwhile, Nate Shelley’s future is still unclear. Actor Nick Mohammed hasn’t confirmed if he’s signed on, which has fans wondering if Season 3 was his final bow.
Another confirmed change: Ted’s son Henry will be recast, signaling a potentially larger role for the character and a deeper dive into Ted’s personal life in this next chapter.
Behind the Scenes: What’s the Plan?
Production is set to begin in July 2025, with a targeted premiere sometime in 2026. Sudeikis is not just returning to act—he’s once again taking on executive producer duties, shaping the creative vision behind this new take on the Lasso-verse.
The writing team is reportedly aiming for a tone that balances the warmth and optimism the show is known for, while also exploring new emotional terrain. With a new team to mentor, Ted will face challenges that may reflect different social dynamics, leadership styles, and team-building approaches.
Is It a True Season 4—or a Soft Reboot?
This is where things get interesting. Some insiders are calling it Season 4, while others hint it’s more of a soft reboot or spiritual continuation. Think of it like “The Office” shifting after Michael Scott left: the DNA is familiar, but the shape and pacing evolve.
If anything, it’s a sign the creators aren’t content to just replay the same storylines. They’re willing to take creative risks, betting that the heart of the show—Ted’s unshakable belief in people—can carry forward in a totally new setting.
What Fans Should Expect
Here’s what’s on the table right now:
- A new women’s football team at the center of the story
- A mix of returning and brand-new characters
- More of Ted’s personal life, possibly with a stronger focus on fatherhood
- A fresh setting, likely outside of AFC Richmond
- Emotional beats rooted in mentorship, personal growth, and second chances
In other words, don’t expect the same locker room banter or familiar pitch-side scenes—but do expect the same spirit of belief, kindness, and humor that made “Ted Lasso” a global hit in the first place.
So… Is This the End or a New Beginning?
For a show that started as a joke commercial and became one of the most beloved modern comedies, Ted Lasso has never been predictable. Season 4 doesn’t feel like an afterthought—it feels like a reinvention. And while the old AFC Richmond story may have wrapped, the world Ted inhabits still has more to say.
Whether you’re in it for the biscuits, the hugs, or the halftime speeches that make you cry, Season 4 looks like it’ll give you a whole new reason to believe.
Key Takeaways
- Apple TV+ has confirmed a fourth season with Jason Sudeikis returning as the main character.
- Production will likely start in early 2025 with release expected in late 2025 or early 2026.
- One actor has been recast for the upcoming season due to football skill requirements.
Overview of ‘Ted Lasso’ Series
Ted Lasso has captured hearts worldwide with its unique blend of humor and heartfelt moments, becoming one of Apple TV+‘s flagship shows since its debut in 2020.
Development and Success
Ted Lasso began as a character in NBC Sports promos for Premier League coverage back in 2013. Jason Sudeikis portrayed the character – an American football coach hired to manage an English soccer team despite knowing nothing about the sport.
Apple TV+ later developed this concept into a full series, premiering in August 2020. The show quickly gained popularity during the pandemic when viewers craved uplifting content. Its mix of comedy, optimism, and emotional depth struck a chord with audiences worldwide.
The series has won numerous awards including multiple Emmys for Outstanding Comedy Series and acting awards for Sudeikis, Brett Goldstein, and Hannah Waddingham. Critics praise the show for its positive message, character development, and ability to tackle serious topics like mental health with sensitivity.
Previous Seasons Recap
Season 1 introduced Ted Lasso, an American football coach hired by Rebecca Welton to manage AFC Richmond. Her secret plan was to destroy the team to spite her ex-husband. Instead, Ted’s kindness and “believe” philosophy won everyone over, though the team was relegated.
Season 2 explored deeper themes including Ted’s panic attacks and the introduction of sports psychologist Dr. Sharon Fieldstone. Roy Kent retired and joined the coaching staff, while Nate’s insecurity grew into resentment.
Season 3 followed Richmond’s return to the Premier League. The season focused on Ted’s homesickness and struggle with being away from his son. Nate worked for Rupert at West Ham before eventually reconciling with Ted. The season ended with Ted returning to Kansas while Richmond won the league championship.
Production Insights
The fourth season of Ted Lasso is moving forward with significant changes in production approach and creative leadership. Filming plans and team structure reveal exciting developments for the beloved show’s return.
Filming Locations and Schedule
Production for Ted Lasso Season 4 is scheduled to begin in mid-2025. Initial reports suggested filming would start in July, but newer information points to a possible earlier start in May or June 2025. This timeline gives the creative team adequate preparation time.
The show appeared in Production Weekly recently, confirming active pre-production is underway. This listing followed the news that Hannah Waddingham, Brett Goldstein, and Jeremy Swift have all had their contract options picked up.
Location details suggest a shift in setting, matching the storyline change. Ted will be coaching a completely new team in Season 4, requiring new filming locations beyond the familiar AFC Richmond settings.
Creative Team
Jason Sudeikis remains the heart of the production, returning as both star and executive producer. The creative leadership includes several familiar names as well as some fresh talent.
Sarah Walker and Phoebe Walsh will serve as writers and producers for the new season. Sasha Garron joins the team as co-producer, while Julia Lindon has been added to the writing staff.
Notable series creators Bill Lawrence and Brendan Hunt continue their involvement. Hunt, who plays Coach Beard, will likely maintain his dual role as performer and creative force behind the show.
Jack Burditt, a key writer from previous seasons, is expected to contribute to the new storylines. The production team is focusing on crafting fresh narratives that maintain the show’s heartwarming appeal while taking characters in new directions.
Cast and Characters
The fourth season of Ted Lasso brings back beloved faces while introducing fresh talent to AFC Richmond. Character arcs will continue to evolve as the show explores new depths for both familiar and incoming personalities.
Returning Cast Members
Jason Sudeikis will reprise his role as the optimistic American football coach Ted Lasso. His return anchors the series as it moves into its fourth season.
Hannah Waddingham is confirmed to return as Rebecca Walton, the strong-willed owner of AFC Richmond. Her character’s journey remains central to the show’s narrative.
Brett Goldstein will continue as the gruff but lovable Roy Kent. His character’s post-playing career and relationship dynamics will likely be explored further.
Jeremy Swift returns as Leslie Higgins, the kind-hearted Director of Football Operations. His family life and professional growth at Richmond remain storylines fans look forward to.
Reports indicate Juno Temple will reprise her role as Keeley Jones, though official announcements have been more limited for her character.
New Additions
Season 4 is expected to welcome Andrea Anders in an undisclosed role. Her addition suggests new storylines and character dynamics for the Richmond team.
Several new characters will join the Ted Lasso universe, though details remain closely guarded. Production has kept casting news relatively quiet to preserve storyline surprises.
The show typically introduces characters who challenge existing team dynamics. New opponents, coaching staff, or family members could expand the world of AFC Richmond.
Industry insiders hint at guest appearances from sports figures and actors who have expressed interest in the award-winning series. These cameos would continue the show’s tradition of surprising viewers with unexpected faces.
Character Development
Ted’s personal growth remains a focal point as he continues balancing coaching success with his mental health journey. His relationship with his son and his life away from Richmond may receive more attention.
Rebecca’s storyline will likely explore new business challenges and romantic possibilities. Her character has evolved significantly since season one, from vengeful owner to passionate leader.
Roy Kent’s development from player to coach will continue progressing. His gruff exterior contrasts with his emotional depth, creating one of the show’s most compelling character arcs.
The supporting cast’s personal stories are expected to receive more focus in season 4. Characters like Higgins, Keeley, and Coach Beard have earned deeper storylines based on fan response.
Team dynamics will shift as characters face new challenges on and off the pitch. The writers have consistently used football as a backdrop for personal growth rather than the primary focus.
Season 4 Storyline
The upcoming season of Ted Lasso brings major changes as the story takes a significant time jump and explores new dynamics between familiar characters in fresh settings.
Main Plot
Season 4 of Ted Lasso will likely feature a time jump of 5-7 years, showing Ted back in the United States. His son Henry is now college-aged, creating new father-son dynamics to explore.
The show will likely address Ted’s career struggles, with hints that he may have been fired from a college coaching position. This setback could serve as the catalyst for his eventual return to AFC Richmond.
Apple TV+ confirmed the new season on March 14, with reports suggesting a major plot twist is in store. Industry insiders believe this twist might involve AFC Richmond facing unprecedented challenges, possibly including:
- Financial troubles
- Ownership changes
- Competition from a new football club
A new character named Gus Turner may join the cast, potentially as a rising football talent or administrative figure who challenges established team dynamics.
Character Arcs
Roy Kent’s development remains central to the new season. His journey back to Keeley will likely be a key storyline, with experts noting the show “is all about growth, and Roy had a lot of growing to do.”
Ted’s relationship with Henry takes center stage as his son prepares for college. This father-son dynamic examines how Ted’s time abroad affected their bond and whether Henry has developed his father’s optimistic outlook.
The Richmond team will feature both familiar faces and new additions. Characters like Jamie Tartt and Sam Obisanya will continue their professional and personal growth, now more mature after the time jump.
Coach Beard’s journey might surprise viewers, with hints that he stayed in London rather than returning to the U.S. with Ted. His ongoing story may include unexpected career advancement or personal relationships.
Thematic Elements
Season 4 will continue exploring the show’s core themes of personal growth and redemption. The time jump allows for examining how life lessons from earlier seasons have transformed each character.
Mental health remains a key focus. Ted’s anxiety and depression journey continues, showing viewers that healing isn’t linear but an ongoing process requiring support and self-awareness.
The concept of “chosen family” expands as characters who once were strangers have now spent years building meaningful connections. These bonds are tested by distance and time but prove resilient through new challenges.
Football serves as more than backdrop—it remains the show’s metaphorical heart. The sport highlights how:
- Teamwork overcomes individual limitations
- Success requires both strategy and heart
- Losing teaches more valuable lessons than winning
The season officially announced in 2025 promises to honor what fans loved while taking these beloved characters in bold new directions.
Promotion and Reception
The rollout of Ted Lasso Season 4 has created significant buzz across media platforms while generating mixed but largely positive reactions from critics and passionate responses from the fanbase.
Marketing Campaign
Apple TV+ launched an ambitious marketing campaign for Ted Lasso Season 4 in early 2025. The campaign featured character-focused teaser trailers highlighting Jason Sudeikis’ return as the optimistic coach alongside fan favorites Brett Goldstein and Hannah Waddingham.
Billboard advertisements appeared in major cities worldwide, showcasing the tagline “Believe—One More Time.” These were complemented by interactive social media challenges that encouraged fans to share their favorite Ted Lasso moments.
The promotional strategy included a clever partnership with several Premier League teams. This collaboration created special Ted Lasso merchandise and staged mock press conferences with the actors at actual soccer venues.
Apple TV+ announced the premiere date through an Emmy-style event where cast members read heartwarming messages from fans explaining how the show impacted their lives.
Critical Response
Early reviews for Season 4 have been generally favorable, though some critics note the challenge of maintaining the show’s signature warmth while finding new story directions. Most praise the decision to explore Ted’s life back in the United States.
Television critics highlight the evolved character dynamics, particularly Roy Kent’s coaching journey. As reported by Deadline, the show maintains its emotional core while introducing fresh conflicts that feel natural to the established world.
Some reviewers express concern about splitting screen time between America and Richmond. However, most agree the writing team has found clever ways to keep the ensemble connected despite geographical separation.
Critics particularly commend the performances of the expanded cast, with special recognition for the newer characters introduced this season who bring additional depth to the story.
Fan Anticipation
The Ted Lasso community has shown overwhelming enthusiasm since the Season 4 announcement. Reddit forums like r/TedLasso exploded with theories after co-creator Bill Lawrence revealed details about the dual-location storyline.
Fan art depicting potential Season 4 scenarios flooded social media platforms. Viewing parties are being organized globally for the premiere, showing the international reach of the series’ fanbase.
The announcement that options were picked up for key cast members including Brett Goldstein and Hannah Waddingham sparked particular excitement among devoted viewers worried about cast changes.
Many fans express hope that Season 4 will provide satisfying closure if it becomes the final season, while others campaign for additional seasons through hashtag movements and online petitions.
Behind the Scenes
Ted Lasso’s fourth season brings exciting changes both on camera and off, with production shakeups, new cast dynamics, and fresh creative direction shaping the beloved show’s return.
Production Challenges
The fourth season of Ted Lasso faced several unexpected hurdles during filming. One major change involves recasting a key role for the new episodes. Reports suggest the actor switch was due to football skill requirements becoming more important in the storyline.
The production team had to work around busy schedules of the main cast. With Jason Sudeikis and other stars juggling multiple projects, finding time to shoot became tricky. This led to a longer production timeline than previous seasons.
Budget increases were approved to match the show’s growing popularity. The Executive Producers pushed for more resources to maintain quality while expanding filming locations beyond the UK to match Ted’s new storyline.
Weather delays in London forced the crew to adapt quickly, often rearranging indoor and outdoor shooting days. These challenges tested the team’s flexibility but ultimately enhanced the authentic look of the season.
Actor Insights
Jason Sudeikis has shared exclusive details about Ted’s new direction, revealing that his character will coach a girls’ team this season. This shift creates fresh dynamics for the formerly men’s coach.
Cast members underwent special training sessions for the new season. Both returning actors and newcomers participated in intensive football practice to ensure authentic gameplay scenes.
Re-audition processes were implemented for some supporting roles. This unusual step aimed to ensure performers could handle more demanding athletic scenes required in season 4.
Brett Goldstein (Roy Kent) developed a deeper backstory for his character with the writers. He spent extra time with youth football coaches to bring authenticity to Roy’s evolving coaching style.
Hannah Waddingham mentioned in interviews that Rebecca’s storyline required emotional preparation unlike previous seasons. She worked closely with the writers to ensure her character’s growth felt natural.
Director’s Vision
The directing team aimed for a distinct visual style in season 4, moving away from the warm tones of previous seasons toward a slightly more dynamic look that reflects Ted’s new challenges.
First-time Ted Lasso directors joined the team, bringing fresh perspectives to the show. They worked alongside returning directors to maintain continuity while introducing subtle innovations in camera work.
Behind-the-scenes changes included new cinematography approaches, with more handheld camera work to capture the energy of youth sports. This creates a different feel from the more established AFC Richmond environment.
The directors focused on authentic representation of girls’ football, consulting with professional coaches and players. They wanted to avoid stereotypes while highlighting the unique aspects of the sport at this level.
Music continues to play a crucial role in setting the emotional tone. The directors worked closely with composers to develop themes that evolve with the characters’ new journeys.
Expanding the ‘Ted Lasso’ Universe
The beloved football comedy is growing beyond its initial story, with several new directions planned for season 4 and potential spin-offs. The show’s creators have hinted at bigger plans that could include different characters and settings while maintaining the heart that fans love.
Spin-Off Possibilities
A Roy Kent-centered spin-off appears to be in the works. According to co-creator Bill Lawrence, one potential show could follow Roy Kent “trying to coach like Ted and himself at the same time.” This concept would keep the spirit of the original while exploring new territory.
Jason Sudeikis has confirmed that Ted Lasso will return for season 4, but with major changes. On the New Heights podcast, Sudeikis, now 49, revealed a significant shift for the upcoming season.
Another possibility includes a show about “Ted rebuilding his life in the US” after his return from Richmond. This would let fans see how Ted applies his coaching philosophy to new life challenges.
Cultural Impact
The show’s influence extends far beyond entertainment. Ted’s coaching style and positive outlook have inspired real coaches and managers in various fields.
Actress Ellie Taylor noted that “everyone loves the Ted Lasso universe”, suggesting the show’s values and characters have created a lasting cultural footprint. The “believe” signs have appeared in real workplaces and schools worldwide.
The series has also changed how people view mental health discussions, especially among men. Ted’s openness about his panic attacks and therapy sessions has helped normalize these conversations for viewers.
Women’s Team Inclusion
A women’s team storyline is likely to feature more prominently in season 4. Richmond’s women’s squad was briefly shown in previous seasons, but writers may expand their role.
This expansion could address real-world issues in women’s football while maintaining the show’s optimistic approach. It might focus on:
- Pay equity challenges
- Media coverage differences
- Training facility access
- Coaching opportunities
The women’s team could be coached by a familiar character from the main show. Keeley Jones might shift her PR expertise to help boost the women’s team’s profile, or Rebecca Welton could take a more hands-on role with the women’s side.
This direction would keep the show fresh while addressing relevant topics in sports.
Fan Engagement
The Ted Lasso community continues to grow with passionate followers showing their support in various ways. AFC Richmond’s fictional journey has created real-world connections among fans who share quotes, discuss character developments, and eagerly anticipate news about Season 4.
Social Media Interaction
Ted Lasso fans have created a thriving online community where they discuss the show’s heartwarming moments and character arcs. On Facebook, the Ted Lasso Fans Community serves as a hub for enthusiasts to “share favorite quotes, series moments and golden gems” that made them smile.
When news broke about Season 4’s potential plot twist featuring an all-female team, social media erupted with divided opinions. Some fans expressed concern while others showed excitement for this fresh direction.
Character-specific hashtags often trend after episodes air, with Roy Kent’s gruff wisdom and Jamie Tartt’s evolution receiving particular attention. Keeley Jones’s entrepreneurial journey has also inspired many fan discussions and social media posts.
Merchandising Opportunities
AFC Richmond merchandise has become increasingly popular among devoted followers. Items featuring the team’s blue and yellow colors sell quickly, from jerseys to scarves and coffee mugs.
Character-specific products, especially those with Roy Kent’s memorable quotes or Ted’s optimistic phrases, consistently rank among bestsellers. The “Believe” sign has become an iconic merchandise item, appearing on everything from posters to t-shirts.
Leslie Higgins, despite being a supporting character, has developed a cult following that has led to specific merchandise lines celebrating his awkward charm. His family-oriented storylines resonate with many fans.
The show’s recent announcement about Season 4 has sent fans rushing back to rewatch earlier seasons, creating renewed demand for merchandise and collectibles tied to the AFC Richmond universe.
Frequently Asked Questions
Ted Lasso fans have many questions about the upcoming fourth season. Apple TV+’s hit comedy has left viewers eager for information about the show’s future.
What is the expected release date for Season 4 of Ted Lasso?
As of March 2023, there is no official release date for Season 4 of Ted Lasso. Production is still in early stages, with filming set to begin in Kansas (likely Kansas City) before moving to the United Kingdom.
The previous seasons typically took 8-10 months from filming to release. Given this timeline, viewers might expect Season 4 to arrive in late 2025 or early 2026.
Who are the new characters introduced in the upcoming season of Ted Lasso?
Details about new characters in Season 4 remain limited. So far, casting news has focused more on returning characters than new additions.
One significant casting update involves Ted’s son Henry, who will be recast for the new season. This change is reportedly due to Henry’s increased soccer abilities becoming more important to the storyline.
Will Jason Sudeikis reprise his role as Ted Lasso in the new season?
Yes, Jason Sudeikis is expected to return as the title character Ted Lasso in Season 4. His return was a key factor in the show’s renewal.
There were initial concerns about his involvement, as the third season was previously described as the final chapter of Ted’s story. However, recent updates confirm Sudeikis will be back as the beloved coach.
Has the official trailer for Ted Lasso Season 4 been released?
No official trailer for Ted Lasso Season 4 has been released yet. Since production is still in early stages, a trailer likely won’t appear until a few months before the premiere date.
Fans should watch Apple TV+’s official channels for trailer announcements. Teasers typically arrive 2-3 months before new seasons launch.
What character developments can we anticipate in Season 4?
Season 4 may explore Ted’s relationship with his son Henry more deeply. The recasting of Henry suggests his soccer talents will play a larger role in the story.
For other characters, Hannah Waddingham (Rebecca Walton) and Brett Goldstein (Roy Kent) are confirmed to return. Their character arcs will likely continue developing from where Season 3 left off.
Are there any major plot twists or character challenges revealed for the next season of Ted Lasso?
One potential storyline involves a coaching scandal. There’s speculation that a coach sexually harassing players could be a plot point, which might serve as a reason to bring Ted back to Richmond.
The show will likely continue exploring themes of mental health, leadership, and personal growth. Season 4 may also address how AFC Richmond performs in the Champions League following their success in Season 3.
