Apple’s dominance in the smartwatch market is facing its toughest test yet. According to Counterpoint Research, Apple Watch shipments dropped 19% year-over-year in 2024—the second consecutive year of decline and the fifth straight quarter of falling sales. The sharpest drop came from North America, a region that typically accounts for over half of Apple’s smartwatch shipments. While India showed some growth, it wasn’t enough to offset global declines, signaling broader challenges for Apple in a maturing and increasingly competitive wearables market.
For years, the Apple Watch was seen as a model of consistent success—offering cutting-edge health features, tight integration with the iPhone, and unmatched brand loyalty. But 2024 revealed cracks in that formula. Here’s why Apple’s smartwatch sales took a hit and what it means for the future of the product line.
1. The Missing SE Model Left a Sales Gap
The Apple Watch SE has historically served as a gateway device for new users and budget-conscious buyers. But in 2024, Apple didn’t release a new SE model—leaving the current version untouched since 2022. In a segment where Android competitors like Samsung and Xiaomi aggressively pushed new sub-$250 watches with impressive features, Apple’s aging SE lost its edge. Consumers had little reason to pick up a mid-range Apple Watch that didn’t feel fresh, and the absence of a new SE significantly impacted volume sales across global markets.
2. Series 10 Wasn’t a Must-Have Upgrade
Apple Watch Series 10 arrived with minimal fanfare. While it introduced minor improvements like a more efficient chip and subtle UI tweaks, it lacked the kind of headline-grabbing innovation—like new sensors or design changes—that drives mass upgrades. With previous models like Series 7 and Series 8 already offering robust health and fitness tracking, many users chose to skip this generation. That’s a critical problem in a category where yearly upgrades aren’t essential, and real innovation is the only way to move the needle.
3. No New Apple Watch Ultra in 2024
Apple’s high-end “Ultra” smartwatch line made a strong debut in 2022, tapping into the premium market for rugged, feature-rich wearables. But with no new Ultra model in 2024, interest cooled. The Ultra previously accounted for over 10% of Apple’s smartwatch shipments, but by Q4 2024, its share dropped below 8%. Without a refreshed model to spark interest among outdoor adventurers, fitness enthusiasts, and tech lovers, Apple missed an opportunity to retain momentum in the high-margin segment.
4. Legal Disputes Dented Consumer Confidence
Apple faced a major legal setback in the U.S. when it was forced to disable the blood oxygen sensor (SpO2) on some Apple Watch models due to a patent dispute with Masimo Corp. The SpO2 sensor has been a key selling point for health-conscious users, especially since the COVID-19 pandemic. Removing such a critical feature—not only from new watches but also via software updates on existing ones—generated confusion and reduced the appeal of Apple’s latest models in one of its most important markets.
5. Competitors Are Catching Up
The smartwatch market is no longer a one-horse race. Samsung’s Galaxy Watch 6 series made strong strides with improved sleep tracking, better battery life, and integration with Google’s Wear OS ecosystem. Meanwhile, Huawei and Garmin continued to dominate in China and the fitness-centric segments respectively. Even budget players like Amazfit and Xiaomi gained traction with watches offering long battery life and SpO2 tracking at a fraction of Apple’s prices. With these alternatives improving rapidly, Apple’s brand advantage alone isn’t enough to maintain its lead.
6. North America’s Slump Signals Broader Consumer Trends
The biggest blow came from Apple’s backyard. Shipments in North America—historically its most reliable market—dropped significantly in 2024. With consumers facing economic uncertainty and fatigue from incremental product upgrades, many deferred smartwatch purchases. The high cost of Apple Watches, especially in a year where the SE didn’t get refreshed and the Series 10 lacked standout features, contributed to slower sales. India was the only region to buck the trend, but its growth wasn’t enough to stabilize the global picture.
What’s Next: Can Apple Bounce Back in 2025?
Apple still leads the global smartwatch market in total shipments, but the momentum is shifting. To recover in 2025, Apple is reportedly planning several strategic moves:
- Apple Watch SE 3: A new SE model is expected to launch with a redesign, better health features, and potentially a more competitive price.
- Apple Watch Series 11: Rumors point to significant hardware upgrades, including new sensors and possibly a new case design.
- Apple Watch Ultra 3: Expected to re-energize the high-end market with features like satellite connectivity and improved battery life.
- Enhanced AI Integration: Future watchOS updates could lean more heavily into on-device AI for smarter health insights and proactive suggestions.
With Apple also expected to announce the iPhone 17 lineup in fall 2025, the timing is ideal for a synchronized hardware refresh across its ecosystem. But the company will need more than incremental updates—it must reassert the Apple Watch as a must-have product in a maturing category.
Apple’s 2024 performance is a wake-up call: even in a market it once defined, standing still isn’t an option. Whether 2025 marks a rebound or a continued slump will depend on Apple’s ability to innovate, pivot, and outpace rising competition.
A Look At The Apple Watch Series 2 42mm Stainless Steel
The Apple Watch Series 2 42mm Stainless Steel model brings style and function to your wrist. This smartwatch offers a sleek design with a durable stainless steel case and sapphire crystal display. It boasts a water resistance rating of 50 meters, making it suitable for swimming and shallow water activities.
You’ll enjoy the bright Retina display, which is easy to read even in sunlight. The Series 2 includes built-in GPS for accurate workout tracking without your iPhone. It runs on watchOS, giving you access to a wide range of apps and features.
This model pairs well with various bands, from sporty options to elegant leather straps. The 42mm size offers a larger screen for easier viewing and interaction. While no longer the latest model, it still provides solid performance for fitness tracking and smartwatch functions.
| Feature | Specification |
|---|---|
| Case Size | 42mm |
| Material | Stainless Steel |
| Display | Retina OLED |
| Water Resistance | 50 meters |
| GPS | Built-in |
| Battery Life | Up to 18 hours |
Product Overview
The Apple Watch Series 2 42mm Stainless Steel model offers a blend of style and functionality. It features a durable design, compact size, and high-quality display that set it apart in the smartwatch market.
Design and Build
The Apple Watch Series 2 42mm Stainless Steel variant boasts a premium build quality. Its case is crafted from 316L stainless steel, known for its strength and corrosion resistance. The watch face is protected by sapphire crystal, which offers excellent scratch resistance.
The device is water-resistant up to 50 meters. This feature allows you to wear it while swimming or showering without worry. The Digital Crown and side button provide easy navigation through the watch’s interface.
The stainless steel case gives the watch a sleek, polished look. It pairs well with various band options, including the Sport Band and more formal stainless steel bands.
Dimensions and Weight
The 42mm Apple Watch Series 2 is designed for comfort and everyday wear. Here are its key measurements:
| Dimension | Measurement |
|---|---|
| Height | 42.5 mm |
| Width | 36.4 mm |
| Depth | 11.4 mm |
| Weight | 52.4 g |
These compact dimensions make the watch suitable for most wrist sizes. The weight is balanced, ensuring it doesn’t feel too heavy during extended wear.
Despite its slim profile, the watch houses advanced components like GPS and a heart rate sensor.
Display Specifications
The Apple Watch Series 2 42mm features an OLED Retina display with Force Touch. This screen technology offers vivid colors and deep blacks, enhancing visibility in various lighting conditions.
The display resolution is 312 x 390 pixels, providing sharp text and clear images. The screen brightness reaches up to 1000 nits, which is twice as bright as the original Apple Watch. This improvement significantly boosts outdoor readability.
Force Touch adds an extra dimension to user interactions. By pressing firmly on the screen, you can access additional menu options and features. The display is also protected by Ion-X glass, adding durability to the touch interface.
Technical Specifications
The Apple Watch Series 2 42mm Stainless Steel model boasts impressive specs. It features a powerful chip, long-lasting battery, and advanced connectivity options. Let’s explore the key technical details of this premium smartwatch.
Chip and Performance
The Apple Watch Series 2 runs on the Apple S2 chipset. This dual-core processor delivers snappy performance for smooth navigation and app launches.
The device comes with 512 MB of RAM. This ensures efficient multitasking and quick app switching.
Internal storage capacity is 8 GB. This provides ample space for apps, music, and other data.
WatchOS 3 powers the Series 2. It brings enhanced speed and responsiveness to the user interface.
Battery and Power
Battery life is a crucial factor for wearables. The Apple Watch Series 2 42mm features a 334 mAh battery.
You can expect up to 18 hours of use on a single charge. This varies based on usage patterns.
The device supports magnetic charging. Simply attach the charger to the back of the watch.
A brighter display doesn’t compromise battery life. The Series 2 maintains good power efficiency.
Connectivity Features
The Apple Watch Series 2 offers robust connectivity options. It includes Bluetooth 4.0 for seamless pairing with your iPhone.
Built-in Wi-Fi allows direct internet access when your phone isn’t nearby. This enables app updates and iMessage support.
A standout feature is the integrated GPS and GLONASS. These allow for accurate location tracking during outdoor workouts without needing your phone.
The watch is water-resistant up to 50 meters. You can wear it while swimming or in the shower without worry.
An accelerometer tracks your movements. This enables step counting and other fitness tracking features.
| Connectivity Feature | Specification |
|---|---|
| Bluetooth | 4.0 |
| Wi-Fi | Built-in |
| GPS | Yes |
| GLONASS | Yes |
| Water Resistance | 50 meters |
These features make the Apple Watch Series 2 42mm Stainless Steel a versatile and capable smartwatch for various activities.
Functionality and Features
The Apple Watch Series 2 42mm Stainless Steel model offers a range of capabilities for health tracking, navigation, and voice assistance. This smartwatch combines style with practical features to enhance daily life.
Health and Fitness Tracking
The Series 2 excels in fitness monitoring. It tracks steps, calories burned, and heart rate. The device is water-resistant up to 50 meters, making it suitable for swimming. You can log various workouts including running, cycling, and swimming.
The watch encourages activity through reminders and achievements. It monitors your standing time and prompts you to move regularly. Sleep tracking helps you understand your rest patterns.
A built-in GPS allows for accurate pace and distance measurements during outdoor activities. This feature works without needing your iPhone nearby.
Navigation and Accessibility
The Series 2 aids in daily navigation. Its bright display is easy to read outdoors. The Digital Crown lets you scroll through apps and menus smoothly.
Maps on the watch provide turn-by-turn directions. You can search for nearby points of interest directly from your wrist. The haptic feedback gives gentle taps for navigation cues.
Accessibility features include VoiceOver, zoom, and larger text options. These help users with visual or hearing impairments interact with the device more easily.
Voice Assistance and Siri
Siri integration brings voice control to your wrist. You can set reminders, send messages, and make calls using voice commands. Siri also answers questions and provides quick information.
The watch’s microphone and speaker allow for clear communication. You can take phone calls directly on the watch when paired with an iPhone.
Voice dictation lets you reply to messages without typing. This feature is handy for quick responses on the go.
| Feature | Capability |
|---|---|
| Water Resistance | Up to 50 meters |
| GPS | Built-in |
| Siri | Voice control and assistance |
| Fitness Tracking | Steps, calories, heart rate, swimming |
| Navigation | Maps with turn-by-turn directions |
Purchasing Information
The Apple Watch Series 2 42mm Stainless Steel model offers various buying options. You can choose from different bands and compare prices across retailers. International customers have specific considerations when shopping for this device.
Available Models and Bands
The Apple Watch Series 2 42mm Stainless Steel comes with several band options. You can select from:
- Sport Band
- Woven Nylon Band
- Leather Band
- Milanese Loop Band
The stainless steel case pairs well with each band type. Sport Bands offer durability for active users. Woven Nylon provides a casual look. Leather bands suit formal occasions. The Milanese Loop gives a sleek, metallic appearance.
Some retailers may offer exclusive color combinations. Check multiple stores to find your preferred style.
Price Comparison
Prices for the Apple Watch Series 2 42mm Stainless Steel vary based on the band choice. Here’s a comparison table:
| Band Type | Average Price Range |
|---|---|
| Sport Band | $549 – $599 |
| Woven Nylon | $599 – $649 |
| Leather | $649 – $699 |
| Milanese Loop | $699 – $749 |
Best Buy offers competitive pricing for this model. Look for seasonal sales or bundle deals to save money.
Some retailers may offer trade-in programs. These can reduce the overall cost if you have an older smartwatch.
Shopping for International Customers
If you’re shopping from outside the United States, consider these points:
- Check if Apple offers direct sales to your country.
- Look for authorized resellers in your region.
- Be aware of potential import fees and taxes.
Some U.S. retailers ship internationally. Best Buy may ship to select countries. Verify shipping costs and delivery times before ordering.
Using a U.S. address or shopping in a U.S. store during travel can be options. Remember to check warranty coverage for international purchases.
Frequently Asked Questions
The Apple Watch Series 2 42mm stainless steel model offers premium features and durability. Pricing, compatibility, and performance are key considerations for potential buyers.
What are the pricing differences between the stainless steel and aluminum cases for the Apple Watch Series 2?
The stainless steel Apple Watch Series 2 models cost more than their aluminum counterparts. Stainless steel versions typically start at a higher price point due to the premium materials used in construction.
Aluminum models offer a more affordable entry point for the Series 2. The price difference can range from $200 to $400 depending on the specific configuration.
Can the Apple Watch Series 2 42mm stainless steel model be paired with bands designed for newer models?
Yes, the 42mm stainless steel Apple Watch Series 2 is compatible with many bands designed for newer models. Apple maintains consistent case sizes across generations for band compatibility.
You can use bands from Series 3, 4, 5, and newer 42mm/44mm models with your Series 2. This allows for a wide range of customization options.
What features distinguish the Apple Watch Series 2 from the Series 8?
The Apple Watch Series 2 lacks several features found in the Series 8. Key differences include:
- Processor speed: Series 8 has a much faster chip.
- Display: Series 8 offers an always-on display.
- Health features: Series 8 includes blood oxygen and ECG sensors.
- Connectivity: Series 8 has optional cellular capabilities.
Series 2 features like built-in GPS and water resistance up to 50 meters are still present in newer models.
What is the average battery lifespan of an Apple Watch Series 2?
The Apple Watch Series 2 typically lasts about 18 hours on a single charge. This can vary based on usage patterns and enabled features.
Over time, battery capacity may decrease. After 2-3 years of regular use, you might notice a reduction in daily battery life.
How does the performance of the Apple Watch Series 2 compare with that of the Series 3?
The Apple Watch Series 3 offers improved performance over the Series 2. Key differences include:
- Processor: Series 3 has a faster dual-core S3 chip.
- Connectivity: Series 3 introduced optional cellular models.
- Siri: Series 3 allows for voice responses from Siri.
Series 2 performance is still adequate for basic tasks but may feel slower with newer watchOS updates.
Are there any notable color variations available for the Apple Watch Series 2 stainless steel models, such as a rose gold option?
The Apple Watch Series 2 stainless steel models were primarily available in silver and space black finishes. Unlike aluminum models, a rose gold option was not offered for the stainless steel version.
Color choices for stainless steel models were more limited compared to aluminum variants. This focused on classic, versatile finishes for the premium models.
