The grand opening festivities began at 8 a.m. when the first 100 guests are given a gift bag filled with Simply Mac merchandise. Guests also have the chance to enter to win a t-shirt, accessories for their Apple products, iPods or a MacBook Air throughout the day.

“We’re excited to bring Apple’s innovative products closer to the people of Fort Collins. We look forward to serving the community and becoming a recognized leader for the sales and service of Apple products,” said Steve Bain, Simply Mac’s president.

At the celebration, visitors will also be introduced to Simply Mac’s Simply Answers™ program through two free classes, open for anyone attend. Classes will review iLife® and iWork® program basics. All Simply Answers classes, including the two taught during the grand opening celebration, are taught by an Apple Product Professional.

Simply Mac, based in Utah, is an authorized retailer for Apple Products, better known as an Apple Specialist. Residents of Fort Collins will be able to purchase Apple iPods, iPads, iPhones and the full line of Mac computers from Simply Mac’s Fort Collins location. Customers and businesses will also be able to purchase accessories, service their Apple products that are either in or out of warranty, and receive customized sales support.

To learn more about Simply Mac and its Fort Collins location, visit simplymac.com or call 1-877-5-SIMPLY.



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About Simply Mac
Simply Mac was founded in August 2006 and operates ten premier Apple Specialist retail
locations in Utah, Colorado, Wyoming and Idaho. Each store offers sales, personalized classes through the company’s Simply Answers program and warranty service and repair for Apple products. Simply Mac also offers a used computer trade-in program and has a business sales and service team to meet the needs of local business clients. Simply Mac is based in Salt Lake City and is privately held.

Simply Mac collected canned food donations at its five Wasatch Front retail locations in Layton, downtown Salt Lake City, Foothill, Fort Union and Orem from Nov. 16 through Dec. 16. The Apple Specialist pledged to donate five pounds of food for every computer purchased at its retail locations during the food drive time frame.

“We were excited to partner with the Utah Food Bank and Macey’s once again for our third annual Meals for Macs food drive,” said Steve Bain, president and CEO of Simply Mac. “Over the three years we have conducted the Meals for Macs program, we have delivered over $65,000 worth of food to the Utah Food Bank for the holidays. We hope to continue this tradition for many years to come.”

“Forty-two percent of the audience we serve are children,” said Karen Sendelback, CEO of Utah Food Bank. “Holidays are a particularly trying time financially for Utah families and the struggle to provide food for families increases due to other demands. The Utah Food Bank and the families we serve are very appreciative for the generosity of Simply Mac’s donation. This will help many children in need.”

Additionally, Simply Mac partnered with Kurt Bestor and his 25 Anniversary of “A Kurt Bestor Christmas” concert programs to increase awareness of hunger in Utah and to provide another opportunity for Utahns to donate canned food for the Utah Food Bank.

Food for the donation was purchased from Macey’s grocery stores, which parterned with Simply Mac to purchase food in bulk, at a wholesale rate.

Simply Mac held its Meals for Macs food drive in its St. George, Utah, Idaho Falls, Idaho, Jackson, Wyo. and Grand Junction, Colo. stores to support food banks in those local communities.

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About Simply Mac
Simply Mac was founded in August 2006 and operates nine premier Apple Specialist retail
locations in Utah, Colorado, Wyoming and Idaho. Each store offers sales, personalized classes through the company’s Simply Answers™ program and warranty service and repair for Apple products. Simply Mac also offers a used computer trade-in program and has a business sales and service team to meet the needs of local business clients. Simply Mac is based in Salt Lake City and is privately held. To learn more about Simply Mac, visit simplymac.com or call 877-5-SIMPLY.

Simply Mac’s partnership with Huntsman also included the donation of three iPads to be used with patient treatments, research and education. Huntsman Cancer Institute also awarded Simply Mac the 2012 Cause Marketing Partner of the Year award at the annual Giving Circle Event.

“We enjoyed working with Huntsman Cancer Institute to spread its mission through our employees and customers,” said Steve Bain, Simply Mac president. “We look forward to the day when there is a cure for cancer. We are happy to aid in finding that cure.”

During the collection period, Simply Mac employees asked customers to add a few dollars to their purchase to donate to the Huntsman Cancer Institute. Simply Mac also utilized internal programs such as an employe contribution fund managed by the Community Foundation of Utah to add to customer contributions. All in all, a total of $2,500 was collected and given to Huntsman Cancer Institute to aid in the cure of a very powerful disease.

“Partners like Simply Mac are critical to Huntsman Cancer Institute’s mission meeting the needs of patients we care for directly, while also funding cancer research, which benefits everyone more widely,” said Lori Kun, Huntsman Cancer Foundation director of development.

Simply Mac, based in Utah, is an authorized retailer for Apple Products, better known as an Apple Specialist. To learn more about Simply Mac, visit simplymac.com or call 1-877-5-SIMPLY.

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About Simply Mac
Simply Mac was founded in August 2006 and operates nine premier Apple Specialist retail
locations in Utah, Colorado, Wyoming and Idaho. Each store offers sales, personalized classes through the company’s Simply Answers program and service and repair for Apple products. Simply Mac also offers a used computer trade-in program and has a business sales and service team to meet the needs of local business clients. Simply Mac is based in Salt Lake City and is privately held.

The grand opening festivities begin at 8 a.m. when the first 100 guests will be given a gift bag filled with Simply Mac merchandise. Select bags will contain iPod shuffles for a few lucky people. Guests will also have the chance to enter to win a t-shirt, accessories for their Apple products, iPods or a MacBook Air throughout the day.

“We’re excited to bring Apple’s innovative products closer to the people of Grand Junction. We look forward to serving the community and becoming a recognized leader for the sales and service of Apple products,” said Steve Bain, Simply Mac’s president.

At the celebration, visitors will be introduced to Simply Mac’s Simply Answers™ program through two free classes, open for anyone attend. Classes will start at 11 a.m. with iLife® basics, and the next class at 12 p.m. will review iWork® basics. All Simply Answers classes, including the two taught during the grand opening celebration, are taught by an Apple Product Professional.

Simply Mac, based in Utah, is an authorized retailer for Apple Products, better known as an Apple Specialist. Residents of Grand Junction will be able to purchase Apple iPods, iPads, iPhones and the full line of Mac computers from Simply Mac’s Grand Junction location. Customers and businesses will also be able to purchase accessories, service their Apple products that are either in or out of warranty, and receive customized sales support.

To learn more about Simply Mac and it’s Grand Junction location, visit simplymac.com or call 1-877-5-SIMPLY.

-###-
About Simply Mac
Simply Mac was founded in August 2006 and operates nine premier Apple Specialist retail
locations in Utah, Colorado, Wyoming and Idaho. Each store offers sales, personalized classes through the company’s Simply Answers program and warranty service and repair for Apple products. Simply Mac also offers a used computer trade-in program and has a business sales and service team to meet the needs of local business clients. Simply Mac is based in Salt Lake City and is privately held.

Simply Mac held a two-day electronic waste, or e-Waste, recycle event the last two years in Utah. The first event, in April 2011, spanned both Utah and Salt Lake counties, where over 2,600 businesses, organizations and individuals were able to recycle a total of 500,000 pounds of e-Waste.

The second event, which was April 13 and 14 of this year, was in Salt Lake City, where 250,000 pounds of e-Waste were recycled.

“The Recycler of the Year award is given to organizations and individuals who are leading the way in recycling efforts in the state of Utah,” said Brad Mertz, Executive Director of the RCU, “Simply Mac has gone above and beyond any expectation we’ve had in terms of helping Utahns recycle. This award isn’t something we take lightly. Some years we don’t give it to anyone. When we do award a business or individual, it really means something.”

Steve Bain, Simply Mac’s president and personal recipient of the award, was happy to be recognized for the work Simply Mac did to improve the local environment. “We are honored to be recognized by the Recycling Coalition of Utah and Brad Mertz for our efforts with the e-Waste events we’ve operated the last two years in Utah. It has been a pleasure to provide a safe and environmentally friendly way to dispose of electronic waste at no cost to the community.”

Simply Mac’s e-Waste events are generally held in the month of April, to coincide with Earth Day, and cover two days. One day is set aside for businesses, schools and other organizations to bring larger amounts of e-Waste to recycle. The second day is for the general public to recycle. Electronic waste is any form of outdated technology equipment, whether it’s a cathode ray computer monitor, television, printer, fax machine or even a computer mouse.

For a complete recap of Simply Mac’s 2012 e-Waste event, including pictures, visit simplymac.com/community.

April 13 has been designated as the institutional day and will be focused on businesses, hospitals, government agencies, educational institutions and other organizations throughout the community that are dropping off recyclable materials.  Businesses that plan on participating on institutional day should pre-register online at www.simplymac.com/recycle. Simply Mac is encouraging businesses to start gathering their e-Waste now to make the donation process as effortless as possible.

April 14 is the public day and will be open to all Utah residents. Recycling services will be provided courtesy of Apple. All equipment will be destroyed and recycled in an environmentally sound manner that is fully permitted by a recycling facility that is based in the United States. 

“Now is the time for businesses and consumers to start collecting their electronic waste,” says Steve Bain, president of Simply Mac. “Gather your dated computers, copiers, printers, televisions, displays, cell phones and other electronics and recycle them at absolutely no cost to you. This is a great opportunity to get rid of all the unused electronics that are cluttering up your homes and offices, and we hope people take advantage of it.” 

Acceptable items include computers, laptops, keyboards, mice, speakers, hard drives, cell phones, pagers, PDAs, two-way radios, televisions, DVDs, VCRs, stereos, camcorders, cameras, radios, games systems, fax machines, photocopiers, printers, scanners, surge protectors, telephones, typewriters and adding machines.  For more information on this event and a complete list of acceptable materials, visit www.simplymac.com/recycle.

Where:             Maverik Center in West Valley City (3200 S. Decker Lake Drive)

When:              Friday April 13, 2011, from 9 a.m. to 3 p.m.

                      Saturday April 14, 2011, from 9 a.m. to 3 p.m.

This free community electronic waste recycling drive will run 9 a.m. to 3 p.m. both days at the Maverik Center, located at 3200 S. Decker Lake Drive in West Valley City. 

“Simply Mac is excited to partner with Apple to host the second annual Simply Mac e-Waste Recycle Event. Last year, Utah’s businesses and consumers recycled more than 500,000 pounds in electronic waste, making it the largest e-Waste event ever held in Utah,” said Simply Mac President Steve Bain, “This year we decided to focus our efforts in one, central location, at the Maverik Center.”

Friday, April 13 is for businesses, hospitals, government, educational institutions and other organizations throughout the community to bring recyclable materials. Pre–registration for organizations wanting to take part on this day will be available through Simply Mac’s website, simplymac.com/recycle.

Saturday, April 14 is for the general public to recycle outdated technology. Acceptable items include computers, laptops, keyboards, mice, speakers, hard drives, cell phones, pagers, PDAs, two-way radios, televisions, DVDs, VCRs, stereos, camcorders, cameras, radios, games systems, fax machines, photo copiers, printers, scanners, surge protectors, telephones, typewriters and adding machines. 

Large appliances (including refrigerators, washers, dryers and microwaves) are not accepted. Pre-registration is not needed for this day. All waste will be recycled in an environmentally responsible manner and processed in North America. Recycling services are courtesy of Apple. 

“During the event, people can drive their cars, trucks or semi-trucks (for large donations), and event staff will unload and pack bundles of e-Waste for transportation.  Apple oversees all logistics, including hiring and training local workers,” said Bain.  “There is typically a charge when recycling e-Waste, but all recycling costs are provided courtesy of Apple, and we assure the electronic items are recycled in an environmentally responsible manner.”

Complete information for the event, including a list of recyclable e-waste items and a map to the Maverik Center, can be found on Simply Mac’s website simplymac.com. 

ABOUT SIMPLY MAC:

Simply Mac was founded in August 2006 and operates eight premier Apple Specialist retail locations in Utah, Wyoming and Idaho. Each store offers sales, personalized customer classes, through the company’s Simply Answers® program, and warranty service and repair for Apple products. Simply Mac also offers a used computer trade in program and has a business sales and service team to meet the needs of local businesses. Simply Mac is based in Salt Lake City and is privately held. To learn more about Simply Mac, visit simplymac.com or call 877-5-SIMPLY.

Simply Mac collected donations of canned food products at its Utah retail locations in Layton, Salt Lake City, Foothill, Fort Union, Orem and St. George, along with its Idaho Falls,Idaho and Jackson, Wyo. from Nov. 18 through Dec. 18. The company also pledged to donate 5 pounds of food for every computer purchased at one of these Simply Mac locations during the drive. Food for the donations was purchased from Macey’s, Lin’s Marketplace, Jackson Whole Grocer and Broulims and Rigby grocery stores, which partnered with Simply Mac to purchase bulk foods at wholesale rates.

“Simply Mac was excited to partner once again with local food banks and Associated Food Stores for this food drive,” said Steve Bain, president of Simply Mac. “It was wonderful to donate $20,400 worth of food products to help fill the shelves of these food banks with needed items that we purchased, as well as all the canned foods that we gathered at our stores.”

“Forty-two percent of the audience we serve are children,” said Karen Sendelback, CEO for Utah Food Bank. “Holidays are a particularly trying time financially for Utah families and the struggle to provide food for families increases due to other demands. Utah Food Bank and the families we serve are very appreciative for the generosity of the Simply Mac donation. This will help many children in need.”

ABOUT SIMPLY MAC: Simply Mac was founded in August 2006 and operates eight premier Apple Specialist retail locations in Utah, Wyoming and Idaho. Each store offers sales, personalized customer training, through the company’s Simply Answers program and warranty service and repair for Apple products. Simply Mac also offers a used computer trade in program and has a business sales and service team to meet the needs of local business clients. Simply Mac is based in Salt Lake City and is privately held. To learn more about Simply Mac, visit www.simplymac.com or call 877-5-SIMPLY. Simply Answers is a registered trademark of Simply Mac.

Simply Mac will donate 5 pounds of food to the Utah Food Bank for every computer
purchased at one of these five Simply Mac Utah locations during the drive. Customers can also
bring in any canned food item and receive $5 off their next purchase of $50 or greater. Food for
the donation will be purchased from Macey’s grocery stores, which has partnered with Simply
Mac to purchase bulk foods at wholesale rates. Simply Mac will deliver food donations and
present a check to the Utah Food Bank on Wednesday, Dec. 21 at 10 a.m.

“Simply Mac is excited to partner once again with the Utah Food Bank and Macey’s for this
food drive,” said Steve Bain, president of Simply Mac. “Last year we delivered $25,000 worth
of food products to the Utah Food Bank as a result of the first Simply Mac Meals for Macs food
drive. This year we are hoping to help fill the shelves at the Utah Food Bank with needed items
that we can purchase from Macey’s, as well as all the canned foods we gather at our stores.”
“Forty-two percent of the audience we serve are children,” said Karen Sendelback, CEO for
Utah Food Bank. “Holidays are a particularly trying time financially for Utah families and the
struggle to provide food for families increases due to other demands. Utah Food Bank and the
families we serve are very appreciative for the generosity of the Simply Mac donation. This will
help many children in need.”

ABOUT UTAH FOOD BANK:
Utah Food Bank provides food to a statewide network of 154 emergency food pantries and
agencies statewide. Last fiscal year, Utah Food Bank distributed 33.3 million pounds of food, the
equivalent of over 23 million meals for families and individuals in need. Utah Food Bank also
served 221,237 Kids Cafe meals, delivered 26,472 senior food boxes and filled 17,864 kids’
backpacks for weekends and school holidays. For more information about Utah Food Bank, visit
www.utahfoodbank.org. Find us on Facebook at www.facebook.com/UtahFoodBank and Twitter
at www.twitter.com/UtahFoodBank.

ABOUT SIMPLY MAC:
Simply Mac was founded in August 2006 and operates eight premier Apple Specialist retail
locations in Utah, Wyoming and Idaho. Each store offers sales, personalized customer training,
through the company’s Simply Answers program and warranty service and repair for Apple
products. Simply Mac also offers a used computer trade in program and has a business sales and
service team to meet the needs of local business clients. Simply Mac is based in Salt Lake City
and is privately held. To learn more about Simply Mac, visit www.simplymac.com or call
877-5-SIMPLY.

Simply Answers is a registered trademark of Simply Mac.

Simply Mac will be hosting a grand opening event for the public on Friday, July 22^nd from 9 a.m. to 1 p.m. at its downtown location. The first 100 customers in line for the event will receive a gift bag full of merchandise from Simply Mac.  Customers will also have the opportunity to win various prizes including t-shirts, Simply Mac promotional items, Apple accessories, iPods and even a new MacBook Pro computer.

“The Salt Lake City downtown location will serve many of the local Apple business customers and retail customers in the downtown area”, says Steve Bain, President of Simply Mac.  “We are excited to add this additional retail location that we gained from the MacDocs acquisition to our portfolio of Simply Mac retail properties.”

Simply Mac will offer customized Simply Answers® training classes at the Salt Lake downtown location to customers on an ongoing basis via the company’s current programs.  Simply Mac will also continue to service the company’s managed services program from the Salt Lake downtown location.

Simply Mac was founded in August of 2006 and operates eight premier Apple Specialist retail locations in Utah, Idaho and Wyoming.  Each store offers sales, personalized customer training and warranty service and repair for Apple products.  Simply Mac also offers a used computer trade-in program and has a business sales and service team to meet the needs of local business clients.  Simply Mac is based in Salt Lake City, UT and is privately held. 

To learn more about Simply Mac, visit www.simplymac.com or call 877-5-SIMPLY.

Simply Answers is a registered trademark of Simply Mac.

# # #

Simply Mac will be hosting a grand opening event for the public on Saturday, June 18th from 8
a.m. to 3 p.m. at its new Idaho Falls location. The first 100 customers in line for the event will
receive a gift bag full of merchandise from Simply Mac. Customers will also have the
opportunity to win various prizes including t-shirts, Simply Mac promotional items, Apple
accessories, iPods and even a new MacBook computer.

A trained representative will be present to conduct live trainings during the grand opening event
on many popular software applications including iPhoto, iWork and iMovie. Simply Mac will also
offer customized Simply Answers® training classes at the Idaho Falls location to customers on
an ongoing basis via the company’s current programs.

“We are excited to bring the Simply Mac customer experience and the innovative products that
consumers have come to love from Apple closer to many customers in the Idaho Falls
community”, says Steve Bain, President of Simply Mac. “The recent product announcements
from Apple including the new MacBook Pro, iMac and iPad 2 have been instrumental in driving
many ‘new to Mac’ customers into our retail stores.”

Simply Mac was founded in August of 2006 and operates eight premier Apple Specialist retail
locations in Utah, Idaho and Wyoming. Each store offers sales, personalized customer training
and warranty service and repair for Apple products. Simply Mac also offers a used computer
trade-in program and has a business sales and service team to meet the needs of local
business clients.

Simply Mac is based in Salt Lake City, UT and is privately held. To learn
more about Simply Mac, visit www.simplymac.com or call 877-5-SIMPLY.

Simply Answers is a registered trademark of Simply Mac.

“We were excited to reach an agreement with the owners of MacDocs”, says Steve Bain,
President of Simply Mac. “MacDocs has an exceptional reputation in Utah for sales and service
to business customers. MacDocs has also been a long-term partner of Apple and has a loyal
retail customer base. We were also pleased to retain the majority of the MacDocs employees
during the transaction.”

Simply Mac will be hosting a grand opening event for the public on Friday, July 22nd from 9
a.m. to 1 p.m. at its new location in downtown Salt Lake City. The first 100 customers in line for
the event will receive a gift bag full of merchandise from Simply Mac. Customers will also have
the opportunity to win various prizes including t-shirts, Simply Mac promotional items, Apple
accessories, iPods and even a new MacBook computer.

“We are eager to leverage the strengths of the existing MacDocs employees and business
service programs to help us strengthen our business sales team and offer a wider range of
services to new and existing business customers”, said Bain. “We are seeing a growing
demand from businesses and institutions for Apple products."

Simply Mac was founded in August of 2006 and operates seven premier Apple Specialist retail
locations in Utah and Wyoming. Each store offers sales, a personalized customer training
program branded Simply Answers© and warranty service and repair for Apple products. Simply
Mac also offers a used computer trade-in program and has a business sales and service team
to meet the needs of local business clients. Simply Mac is based in Salt Lake City, UT and is
privately held.

To learn more about Simply Mac, visit www.simplymac.com or call 877-5-SIMPLY.

Simply Answers is a registered trademark of Simply Mac.

# # #

Simply Mac partnered with Apple to host the e-waste recycling event, the largest ever held in Utah. The event allowed businesses and consumers to recycle their electronic waste at no cost to them. “There is typically a charge when recycling electronic waste, but all recycling costs were provided courtesy of Apple, and we made sure the electronic items were recycled in an environmentally responsible manner,” said Simply Mac president Steve Bain.

Electronic items that could be recycled included televisions, CRT monitors, LCD displays,
CPUs, laptops, servers, keyboards, mice, speakers, hard drives, cables, two-way radios, fax
machines, photo copiers, printers, scanners, surge protectors, telephones, typewriters and adding machines.

“Simply Mac was excited to report the collection of 260,000 pounds of e-waste from more than
250 businesses at the institutional day of our two-day free e-Waste community event,” said Bain.
“Utah’s consumers didn’t disappoint either, bringing in 240,000 pounds from more than 2,600
total consumers, for a total of 500,000 pounds (250 tons) of waste.”

The e-waste recycling event featured four drop off points with more than 550 paid temporary
staff from Utah: The Merrill Engineering Building at the University of Utah, the Maverik Center
in West Valley, Thanksgiving Point in Lehi and the Provo Town Centre Mall in Provo. Each
venue was organized with five to 10, 53-foot-long semi trucks.

The event’s official kickoff occurred at the University of Utah on April 29, and featured remarks
from Bain, as well as remarks from local government officials.

Bain added, “It was great working with Apple on this community event. The success of the
event means that we will be bringing it back next year.”

Simply Mac is a Utah-based Apple Specialist and retailer with six stores in Utah and Wyoming.
The company specializes in Apple computer and accessory sales and repair, and also has a used computer trade-in program, personalized customer training for new Apple users, and on-site service programs. Simply Mac also has its own line of branded Apple-friendly products. Simply Mac is based in Salt Lake City, Utah and is privately held.

April 29 has been designated the institutional day and will be focused on businesses,
hospitals, government agencies, educational institutions and other organizations throughout the
community dropping off recyclable materials. Businesses that plan on participating on
institutional day must pre-register at www.simplymac.com/recycle. Simply Mac is encouraging
businesses to start gathering their e-Waste now to make the donation process as effortless as
possible. A few of the accepted materials include CRT monitors, LCD displays, CPUs, laptops,
servers, UPS systems, keyboards, mice, speakers, hard drives, cables, two-way radios,
computers, fax machines, photo copiers, printers, scanners, surge protectors, telephones,
typewriters and adding machines.

“Now is the time for businesses to start collecting their electronic waste,” says Steve
Bain, president of Simply Mac. “Gather your dated computers, copiers, printers, televisions,
displays, cell phones and other electronics and recycle them at absolutely no cost to you. This is
a great opportunity for local businesses to get rid of all the unused electronics that are cluttering
up their offices, and we hope that they take advantage of it.”

April 30 is the public day and will be open to all Utah residents. Recycling services will
be provided courtesy of Apple. All equipment will be destroyed and recycled in an
environmentally sound manner that is fully permitted by a recycling facility. For more
information on this event, maps to the drop-off sites and a complete list of acceptable materials,
visit www.simplymac.com/recycle.

ABOUT SIMPLY MAC:
Simply Mac was founded in August 2006 and operates premier Apple Specialist retail locations
in Utah and Wyoming. Each store offers sales, personalized customer training and warranty
service and repair for Apple products. Simply Mac also offers a used computer trade in program
and has a business sales and service team to meet the needs of local business clients. Simply Mac is based in Salt Lake City and is privately held. For more information on Simply Mac, visit
www.simplymac.com

Simply Answers is a registered trademark of Simply Mac.

Simply Mac will be hosting a grand opening event for the public on Saturday, March 26th from 8 a.m. to 3 p.m. at its new Foothill Drive location. The first 100 customers in line for the event will receive a gift bag full of merchandise from Simply Mac. Customers will also have the opportunity to win various prizes including t-shirts, Simply Mac promotional items, Apple accessories, iPods and even a new MacBook computer.

Trained Apple representatives will be present to conduct live trainings during the grand opening event on many popular software applications including iPhoto, iWork and iMovie. Simply Mac will also offer customized Simply Answers® training classes at the Foothill Drive location to customers on an ongoing basis via the company’s current programs.

“We are excited to bring the Simply Mac customer experience and the innovative products that consumers have come to love from Apple closer to many customers in the Foothill Drive community”, says Steve Bain, President of Simply Mac. “The recent product announcements from Apple including the new line of MacBook Pro computers and iPad 2 have been instrumental in driving many ‘new to Mac’ customers into our retail stores.”

Simply Mac was founded in August of 2006 and operates six premier Apple Specialist retail locations in Utah and Wyoming. Each store offers sales, personalized customer training and warranty service and repair for Apple products. Simply Mac also offers a used computer trade- in program and has a business sales and service team to meet the needs of local business clients. Simply Mac is based in Salt Lake City, UT and is privately held. To learn more about Simply Mac, visit www.simplymac.com or call 877-5-SIMPLY.

Simply Answers is a registered trademark of Simply Mac.

###

This free community electronic waste recycling drive will be held at the following four sites: Merrill Engineering Building at the University of Utah (72 S. Central Campus Drive), Maverik Center in West Valley City (3200 S. Decker Lake Drive), Thanksgiving Point in Lehi (3003 N. Thanksgiving Way), and Provo Towne Centre Mall (1200 Towne Centre Blvd) from 9 a.m. to 3 p.m.

"Simply Mac is excited to support our community by sponsoring this free event. All of the materials collected at the Simply Mac e-Waste Recycle Event are recycled in an environmentally friendly and responsible manner,” said Simply Mac President Steve Bain.

Friday, April 29 is for businesses, hospitals, government, educational institutions and other organizations throughout the community to bring in recyclable materials. Pre–registration for organizations wanting to take part on this day will be available through Simply Mac?s website, www.simplymac.com/recycle.

Saturday, April 30 is for members of the public to recycle consumer electronics and e-Waste items. Acceptable items include computers, laptops, keyboards, mice, speakers, hard drives, cell phones, pagers, PDAs, two-way radios, televisions, DVDs, VCRs, stereos, camcorders, cameras, radios, games systems, fax machines, photo copiers, printers, scanners, surge protectors, telephones, typewriters and adding machines. Large appliances (including refrigerators, washers, dryers and microwaves) are not accepted. Pre-registration is not needed for this day. All waste will be recycled in an environmentally responsible manner and processed in North America. Recycling services courtesy of Apple.

Simply Mac would like to extend our appreciation to the four event host sites, University of Utah, Maverik Center, Thanksgiving Point and Provo Towne Centre Mall for their support.

Complete information about the event, including a list of acceptable e-waste items and maps to the four host sites, can be found at www.simplymac.com/recycle.

ABOUT SIMPLY MAC:
Simply Mac was founded in August 2006 and operates premier Apple Specialist retail locations in Utah and Wyoming. Each store offers sales, personalized customer training and warranty service and repair for Apple products. Simply Mac also offers a used computer trade in program and has a business sales and service team to meet the needs of local business clients. Simply Mac is based in Salt Lake City and is privately held. To learn more about Simply Mac, visit www.simplymac.com or call 877-5-SIMPLY.

Simply Mac collected donations of macaroni and cheese, canned apple products and other
food items at its four Utah retail locations in Layton, Orem, St. George and the Fort Union area
from Nov. 15 through Dec. 18. The company also pledged to donate 10 pounds of food for
every computer or iPad purchased at Simply Mac during that period.

“We developed this unique food drive of mac and cheese and apple products to tie into our
company and generate donations of staple foods that are in high demand at Utah Food Bank,”
said Steve Bain, president of Simply Mac. “We also learned from Utah Food Bank that there is
an increased request for kid-friendly items, so we focused on those food items for our 10 pounds per purchase donation.”

“Children are an especially vulnerable demographic when considering access to regular
meals,” said Utah Food Bank CEO Jim Pugh. “Right now, one in seven Utah children is at risk
of hunger. Simply Mac’s donation provides the equivalent of 70,726 meals -- enough to feed 48
families one meal for an entire year! We’re very grateful to the generosity of Simply Mac and its
customers as this donation will go a long way in providing for Utah children in need.”

Food for the donation was purchased from Macey’s grocery stores, which partnered with
Simply Mac to purchase bulk foods at wholesale rates. “We are grateful to Macey’s for
partnering with us on this food drive and helping feed so many hungry kids in Utah this winter.
Because of their support, we were able to donate $19,176 toward the purchase of food from
Macey’s at cost and maximize the donation value to $25,000 worth of food products,” added
Bain.

“This is a fun promotion that our teams can really get behind. Macey’s loves to partner with
great companies like Simply Mac that are dedicated to helping those in need in our community,”
said Steve Reich, vice president of marketing for Associated Retail Stores. “The current
economic situation has made it rough on a lot of families, and we are pleased to be a part of this kind of event that reflects the great, caring attitude of the people living in this area.”

ABOUT SIMPLY MAC:
Simply Mac was founded in August 2006 and operates five premier Apple Specialist retail
locations in Utah and Wyoming. Each store offers sales, personalized customer training and
warranty service and repair for Apple products. Simply Mac also offers a used computer trade in program and has a business sales and service team to meet the needs of local business clients. Simply Mac is based in Salt Lake City and is privately held. To learn more about Simply Mac, visit www.simplymac.com or call 877-5-SIMPLY.

Simply Answers is a registered trademark of Simply Mac.

ABOUT UTAH FOOD BANK
Utah Food Bank provides food to a statewide network of 150 emergency food pantries and agencies statewide. Last fiscal year, Utah Food Bank distributed 30.8 million pounds of food, the equivalent of over 23 million meals for families and individuals in need. Utah Food Bank also served 221,237 Kids Cafe meals, delivered 26,472 senior food boxes and answered 114,994 calls through its 2-1-1 Information & Referral service. For more information about Utah Food Bank call (801) 978-2452 or visit www.utahfoodbank.org. Find us on Facebook at www.facebook.com/UtahFoodBank and on Twitter at www.twitter.com/UtahFoodBank.

“Simply Mac is excited to partner with the Utah Food Bank for this unique food drive,”
said Steve Bain, president of Simply Mac. “We wanted to develop a food drive that was
different, but simple, and we thought the tie-in with mac and cheese and apples was the right fit.
They are also staple foods that are in high demand at the Food Bank, so we are hoping to fill the
shelves.”

Simply Mac will also donate 10 pounds of food to the Utah Food Bank for every
computer or iPad purchased at Simply Mac from Nov. 15 through Dec. 22. According to the
Utah Food bank, 10 pounds of food will provide 10 meals.

“In the last year, food requests have risen 40 percent and we are continually challenged to
collect and distribute enough food to meet that need,” said Jim Pugh, CEO of Utah Food Bank.
“Fortunately, we live in a very caring state and know that community members will respond
generously to help the one in 10 Utahns living in poverty.”

During the food drive, Simply Mac will also hold special customer promotional events.
Customers can drop off any donation of macaroni and cheese, canned apple products or other
food items, and they will receive $5 off any purchase $50 or greater. Customers who bring in
five items or more will also be entered into a drawing for a $500 store credit that can be used
towards merchandise and even a new iPad. Complete details and rules are available at the four
participating Simply Mac locations in Layton, Orem, St. George and the Ft. Union area.

ABOUT SIMPLY MAC:
Simply Mac was founded in August 2006 and operates five premier Apple Specialist retail
locations in Utah and Wyoming. Each store offers sales, personalized customer training and
warranty service and repair for Apple products. Simply Mac also offers a used computer trade in
program and has a business sales and service team to meet the needs of local business
clients. Simply Mac is based in Salt Lake City and is privately held. To learn more about Simply
Mac, visit www.simplymac.com or call 877-5-SIMPLY.

Simply Answers is a registered trademark of Simply Mac.

Simply Mac will be hosting a grand opening event for the public on Tuesday, Oct 26 from 9 a.m.
to 12 p.m. at its new Jackson location. The first 100 customers in line for the event will receive a
gift bag full of merchandise from Simply Mac. Customers will also have the opportunity to win
various prizes including T-shirts, Simply Mac promotional items, Apple accessories, iPods and
even a new MacBook computer.

Trained Apple representatives will be present to conduct live trainings during the grand opening
event on many popular software applications including iPhoto, iWork and iMovie. Simply Mac
will also offer customized Simply Answers® training classes at the Jackson location to
customers on an ongoing basis via the company’s current programs.

“Simply Mac is the first full service Apple Specialist location in Jackson Hole and the
surrounding area”, says Steve Bain, president of Simply Mac. “We are excited to bring the
Simply Mac customer experience and the innovative products that consumers have come to
love from Apple closer to many customers in this market.”

Simply Mac was founded in August of 2006 and operates five premier Apple Specialist retail
locations in Utah and Wyoming. Each store offers sales, personalized customer training and
warranty service and repair for Apple products. Simply Mac also offers a used computer tradein
program and has a business sales and service team to meet the needs of local business
clients. Simply Mac is based in Salt Lake City and is privately held. To learn more about Simply Mac, visit www.simplymac.com or call 877-5-SIMPLY.

Simply Answers is a registered trademark of Simply Mac.

Simply Mac will be hosting a grand opening event for the public on Saturday, August 28th from
10 a.m. to 5 p.m. at its new St. George location. The first 100 customers in line for the event will
receive a gift bag full of merchandise from Simply Mac. Customers will also have the
opportunity to win various prizes including t-shirts, Simply Mac promotional items, Apple
accessories, iPods and even a new MacBook computer.

Trained Apple representatives will be present to conduct live trainings during the grand opening
event on many popular software applications including iPhoto, iWork and iMovie. Simply Mac
will also offer customized Simply Answers® training classes at the St. George location to
customers on an ongoing basis via the company’s current programs.

“Simply Mac is the first full service Apple Specialist location in St. George and Washington
county”, says Steve Bain, President of Simply Mac. “We are excited to bring the Simply Mac
customer experience and the innovative products that consumers have come to love from Apple
closer to many customers in southern Utah.”

Simply Mac was founded in August of 2006 and operates four premier Apple Specialist retail
locations in Utah. Each store offers sales, personalized customer training and warranty service
and repair for Apple products. Simply Mac also offers a used computer trade-in program and
has a business sales and service team to meet the needs of local business clients. Simply Mac
is based in Salt Lake City, UT and is privately held. To learn more about Simply Mac, visit
www.simplymac.com or call 877-5-SIMPLY.

Simply Answers is a registered trademark of Simply Mac.

Simply Mac will be hosting a grand opening event for the public on Saturday, June 26th from 10 a.m. to 5 p.m. at its new location on the top level of the mall adjacent to the food court. The first 100 customers in line for the event will receive a gift bag full of merchandise from Simply Mac. Customers will also have the opportunity to win various prizes including t-shirts, Simply Mac promotional items, Apple accessories, iPods and even a new MacBook computer.

Trained Apple representatives will be present and conducting live trainings during the grand opening event on many popular software applications including iMovie, iWork and MobileMe. Simply Mac will also offer customized Simply Answers personalized training classes at the Layton location to customers on an ongoing basis via the company’s current programs.

“Simply Mac is the first full service Apple Specialist location in Davis and Weber counties”, says Steve Bain, President of Simply Mac. “We are excited to bring the Simply Mac customer experience and the innovative products that consumers have come to love from Apple closer to many customers in northern Utah.”

Simply Mac was founded in August of 2006 and operates three premier Apple Specialist retail locations in Utah. Each store offers sales, personalized customer training, and warranty service and repair for Apple products. Simply Mac also offers a used computer trade-in program and has a business sales and service team to meet the needs of local business clients. Simply Mac is based in Salt Lake City, UT and is privately held. To learn more about Simply Mac, visit www.simplymac.com or call 877-5-SIMPLY.

We are excited to partner with Utah’s Hogle Zoo and offer some of the first licenses of Apple’s new operating system to customers onsite from the zoo,” said Steve Bain, President of Simply Mac. “The Mac OS X Snow Leopard operating system includes hundreds of improvements that will make your Mac faster, more responsive and more reliable. Installation is up to 50 percent faster than with Mac OS X Leopard, shutdown is up to 80 percent faster and initial Time Machine backups to Time Capsule are up to 80 percent faster than in Leopard. Mac OS X Snow Leopard also includes out of the box support for Microsoft Exchange Server 2007 in Mail, iCal and Address Book.”

Simply Mac will also be holding special customer promotional events at the Orem and Fort Union, Simply Mac Utah locations on Friday, August 28th at 8:00 a.m. For a limited time, Simply Mac is offering a Snow Leopard Starter Pack for only $99. This includes a copy of the Mac OS X Snow Leopard 10.6 Operating System, installation of the OS and 2 Simply Answers customer training classes to maximize the usability of this new product.

Simply Mac was founded in August of 2006, with premier Apple Specialist retail locations in Utah and Colorado. Each store offers sales, personalized customer training, and warranty service and repair for Apple products. Simply Mac is based in Salt Lake City, UT and is privately held. To learn more about Simply Mac, visit www.simplymac.com or call 877-5- SIMPLY.

“The timing of this sponsorship is exciting with the recent announcements from Hogle Zoo on the debut of the snow leopard cub and also from Apple of the launch of their new Mac OS X Snow Leopard operating system,” said Steve Bain, President of Simply Mac. “The Snow Leopard operating system will build on the current Mac OS X operating system with hundreds of refinements including out of the box support for Microsoft Exchange and new accessibility features.”

Apple announced at their WWDC conference in June of 2009 that the Snow Leopard operating system will ship as an upgrade for Mac OS X Leopard users in September 2009 for only $29. Simply Mac plans to partner with Hogle Zoo during the period up through the launch of the new Apple operating system for special customer events and also throughout the next few years in other community events.

"There is a unique synergy that is created between local businesses and Hogle Zoo when entering into a sponsor agreement in terms of what each can do for the other,” said Brad Parkin, Associate Zoo Director of Marketing Services for Utah’s Hogle Zoo. “We appreciate the vision and effort that Simply Mac has shown in partnering with Salt Lake's most popular family attraction and we look forward to helping them achieve their marketing objectives."

Utah’s Hogle Zoo is one of only 218 institutions accredited by the Association of Zoos & Aquariums (AZA). To learn more about Hogle Zoo, visit www.hoglezoo.org.

Simply Mac was founded in August of 2006, with premier Apple Specialist retail locations in Utah and Colorado. Each store offers sales, personalized customer training, and warranty service and repair for Apple products. Simply Mac is based in Salt Lake City, UT and is privately held. To learn more about Simply Mac, visit www.simplymac.com or call 877-5- SIMPLY.