App Spotlight: Marvel Unlimited
by Shane Roberts
As the frequent readers of the SM Blog know, I’m a bit of a nerd. Over the last five or so years of my life, I have become a really big comic book fan, especially of Marvel.
When I saw the news of this new iOS app by Marvel, called Marvel Unlimited, I got very excited about its prospects. It is a really cool concept, but it does have some interesting quirks that need ironed out.
The basis of the app is similar to the Netflix model, pay about $10 a month and have all the Marvel comics you can read. It does have some restrictions on availability for certain comics, and this is what the ‘Unofficial Apple Blog’ had to say on that:
Marvel Unlimited is essentially Netflix for Marvel comic books. Users can subscribe for US$10 a month to access a catalog of over 13,000 Marvel comics back issues. For a limited time, users can also pay for a year’s subscription for only $60. The service serves up the comics in HTML5 and allows users to download six issues at a time.
While 13,000 back issues seems like a lot, there’s not much rhyme or reason to the selection or continuity of what’s available. And that doesn’t make a lot of sense because when collectors are reading a series, they generally read them in order. Also, the most recent issues of comics on offer will be at least 6 months old. That’s because Marvel doesn’t want to hurt its newsstand sales.
It’s not getting the best reviews right now on the App Store, but everyone acknowledges it is the right idea. It just needs to be tweaked and adjusted then Marvel has something that could be a hit. If you’d like to take a look at it, it is a free app and has some free content on there as well to try out. It’s an app I’ll be keeping my eyes on over the coming months.











